Trish O Couture celebrates 18 remarkable years in the Nigerian fashion industry, founder
and creative director Lady Dr. Patricia Onumonu, fondly known as Trish O, reflects on her
inspiring journey of elegance, evolution, and empowerment.
In this exclusive interview, she talks about her brand’s growth, the challenges that shaped
her, and the exciting launch of her new luxury jewellery line, Lady Trish Diamonds.
Congratulations on Trish O Couture at 18. How does it feel reaching this incredible
milestone?
It feels surreal. Eighteen years in any business, especially in fashion, is no small feat. I feel
grateful to God for the journey, the highs, the challenges, and everything in between. This
anniversary is not just about the brand; it’s about growth, resilience, and grace. Looking
back, I can say we’ve come a long way, and the best is yet to come.
How would you describe the brand’s evolution over the years?
The brand has matured beautifully. We started out creating very dramatic, fairytale-inspired
pieces and gradually evolved into a refined luxury brand known for sophistication and
craftsmanship. Our clientele has expanded globally, and we’ve diversified from couture
fashion into luxury interiors, creating a full lifestyle experience that celebrates beauty in
every form.
What inspired the launch of your new jewellery line, Lady Trish Diamonds?
Lady Trish Diamonds was born out of my love for timeless luxury and the desire to create
something personal and lasting. Over the years, many of my clients would ask for
accessories that complement our couture pieces, and I thought, why not create something
elegant, authentic, and made with the same attention to detail as our fashion?
This collection celebrates the modern woman, bold, confident, and effortlessly classy.
Each piece is crafted to make her feel beautiful and empowered.
What makes Lady Trish Diamonds different from other jewellery lines?
It’s a true extension of the Trish O Couture brand, rooted in quality, craftsmanship, and
emotion. Every piece tells a story. We use fine materials and timeless designs that reflect
African elegance with a global touch. It’s not just jewellery; it’s an experience of luxury,
passion, and artistry.
What were some of the challenges you faced in your early years as a designer?
There were several, managing workers, power supply, and trying to align production with
the creative vision. Building a reliable team was especially tough. But consistency and faith
kept me going. With time, through hard work, quality, and referrals from happy clients, the
brand began to grow organically.
Your designs are known for their blend of luxury, femininity, and cultural elegance.
What inspires your creativity?
My creative process always begins with the woman I’m designing for, her story, mood, and
strength. I start with sketches, then move to fabrics and embellishments, and work closely
with my team in the atelier. I’m constantly inspired by the things I see every day, life,
people, and my surroundings all influence my designs.
Balancing creativity and running a business is never easy. How do you manage both
roles?
It takes grace, structure, and a strong support system. My husband has been my biggest
support from day one, my backbone. He understands my passion and helps me stay
balanced. Without him, there would be no Trish O Couture as it stands today.
What lessons has this 18-year journey taught you?
Never underestimate anyone. My mother and mother-in-law always say, “Nobody knows
tomorrow.” Life changes constantly. You just have to stay humble, focused, and ready to
evolve. I’ve learned that success is not just about talent but also about consistency,
integrity, and kindness.
You’ve often spoken about how many talented designers go unrecognized in Nigeria.
What’s your view on that today?
It’s true. Many designers and creatives are underestimated. In our industry, people often
think you have to be in a certain kind of click before you’re acknowledged, but I believe in
giving opportunities to those still growing. The Nigerian fashion industry should support
emerging talents just as much as established names. That’s how we build a sustainable
creative ecosystem.
Are there people who supported or inspired you along the way?
Oh yes, people like Olori Ronke Ademiluyi-Ogunwusi, founder of African Fashion Week
London. I met her about 14 years ago when I showcased in the UK. She welcomed me with
so much warmth and believed in my potential. She has always supported young designers
and continues to do so today. I’m truly grateful for women like her who uplift others.
Tell us a bit about your background, where did you study and how did it shape your
journey?
I studied Philosophy at the University of Lagos (UNILAG). I was a beauty queen during my
time there (laughs). That experience gave me confidence and taught me the importance of
presentation, something that naturally translated into my fashion career.
And finally, what’s next for Trish O Couture and Lady Trish Diamonds?
This is a new chapter. We’re expanding internationally, creating more lifestyle collections,
and pushing Lady Trish Diamonds into the global market. I want both brands to be
recognized not just for fashion and jewellery, but for what they represent, elegance,
empowerment, and timeless creativity.
Above all, I’m thankful for how far we’ve come and excited for what lies ahead. The journey
has only just begun.
