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Fashion and Style





Native and Vogue International Fashion Week was birthed by a deep-set passion for fashion. Inspired by a long-term vision for the Fashion Industry in Nigeria and Africa at large, the fashion event combines the creativity of exquisite African inspired designs and eclectic look, with an ethical approach to business, achieving this blend through utilizing resources from its operating environment.
Having identified the high level of poverty and missed opportunities abound in the Niger-Delta region of Nigeria, The Rivers State Government in conjunction with Allure Magazine has established a platform with a mandate to create awareness on the issues facing the region, create a means of employment for indigenes and simultaneously bring a positive contribution to society, hence the creation of the Native & Vogue International Fashion Week (NVIFW). A registered Fashion event which paraded both upcoming designers and established fashion designers, and the socially driven arm of the brand, focused on empowering and developing communities through fashion projects, vocational competition and training programs, the Initiative seeks to combat poverty and inequality in underdeveloped communities by inspiring and empowering young men and women to believe they can achieve their dream especially in the fashion sector.
The three days event which had the full support of the governor of the state, Governor Rotimi Amaechi, and the Commissioner for information and strategy is the very first edition and first of its kind in the region. According to the commissioner for information Mrs Ibim Seminetari who claims the creation of the NVIFW is to achieve vocational educational and training programmes involving fashion and fashion related professionals who can promote specialization in the field and the achievement of international standards that will benefit Nigeria ‘s fashion industry, stimulating growth both at a local and international level and create sustainable development.
This September, was a date that cannot be easily forgotten in the Nigerian fashion sector, when international fashion designers, fashionistas, fashion icons, models and the paparazzi all shifted their focus from the well known Paris fashion show and stormed Portharcourt, the Rivers state capital to witness the glitz and glamour of the world of fashion at the native and Vogue international fashion week.
The event which stood to beat many international fashion shows off their feet had camera on for more than 72 hours, exquisite fashion parade, fashion competition for the up and coming designers among other side attractions were few of what the audience witnessed at the show.
The 3 days event which had our own former miss world, overly gorgeous Agbani Darego as the Hostess and Dayo Dane calling the shot on the expansive blue carpet, started with a fashion show which had designers like, Beelicious, Zhalima couture, Davida, Tejiri and Sunny Rose respectively as the designers of the day 1.
Davida opened the floor of the show on the day 1, and she was a true indigenous designer with her fantastic black and white collections that accentuate a very matured way of combining black and white.
After her, Agbani again came on stage and compelled the audience to take a short break with a light entertainment of cocktail and small chops, which lasted for another 30 minutes.
While the cocktail session was ongoing, the Amiable Governor of the state, Chairman of the Nigeria’s governors forum, Gov, Chibuike Rotimi Amaechi strolled into the hall in company of Alabo Raham Douglas, Mr Boma Ozobia, MD of Shell Nigeria, and the commissioner for information and strategy Mrs ibim Seminetari.
The Show 2 kicked off with the welcome address from the commissioner for information, and she declared the show open.
Tejiri came out in its exclusive collections that radiates creativity and the combination of our local fabrics with continental attires.
Prince Alvince was an extra ordinary designer. He was later described by the crowd as a small man with big ideas.
His collections were exclusive, and they could not be copied easily, one of his collections had a black suit that even the governor of the state admired with glee.
After the Display from Prince Alvince, Zhalima, Suny rose and Beelicious also came on the run waqy with their collections and that brought the day 1 event to a close.
The day 2, event had started earlier in the morning, with a well arranged competition between the young and coming designers who were selected after a rigorous selection process.
Here are the Future and the participants of the Young designers fashion competition:
Daniel Ukam, he is a young designer with a deep passion for fashion and rthe Ceo of Delim Designz
Dorris Gam-Dede, a fine and applied art graduate of the UNIPORT. She has a natural flair for fashion and style, and the Ceo of Jazz Effect
Jason Samuel, he is the founder and creative director of Jason Porsche clothing company. His brand is especially characterized by style, class and finishing.
Joe pagatanga, ceo of the award winning life-style driven brand that embraces the finest standards in creativity, his fashion label is called Joe pagatanga Designs
Linda Igwe Ogbonnaya, is the Ceo of Ady by Linda, her love for fashion emanated from her early years of watching her mum sew.
Adubuike Chidiebube, she calls the shot at Joon Clothings, without mincing words, her brand can best be described as pro-Afrocentric.
Promise Okey is the creative director at Promzy collection. And erstwhile model and winner of the raeality TV shown Face of Hope (2012).


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Fashion and Style

All Is Set For the Africa Fashion Week Brazil Come May 25th – 27th 2023…




The Africa fashion week(AFW) remains a top-rising fashion show which embraces African attire home and abroad, it aims at promoting African fashion style, textiles, and designers and also to create awareness and confidence for Africans around the world to value their African style. The Africa fashion week(AFW) 2023 is set for May 25th -May 27th to be held at Expo Centre Norte in South Paulo Brazil which would be the first African Fashion Week in Brazil.


In recent press conference held at the Brazilian Embassy Victoria Island Lagos on the Consul General of Brazil and also the Brazil Ambassador to Nigeria Ministro Andre Veras Guimaraes stated;

“it is an honor for me to take part in this press conference to showcase the Africa fashion week in Brazil, the Africa Fashion Week Nigeria was established by her majesty herself in 2014 with the aim of promoting emerging African designers on global platforms, the fashion industry promotes diversity of culture expressions and values. It involves creativity and depicts the tradition of textile heritage and craftmanship.

The fashion and textile industry in Africa is growing and as at November 2022, the sub-Saharan Africa sector was reported to have an estimated worth of 31Billion USD.African textiles and fashion are spreading around the world. Fashion and clothing matter to the economy, the society and to individuals.

Adding that the industry generates activities in trade and creates employment opportunities.

This year edition of African Fashion Week is scheduled for the 25th to 27th of may 2023 at Expo Centre in South Paulo, holding the event in Brazil not only maintain the tradition of the African continent as a mark in Brazil but can also be seen as an instrument of cooperation between Nigeria and the communities in Brazil creating a synergy in the fashion industry between Brazil and Africa will promote economic growth, boost cultural ties and provide a platform for future cooperation even in other sectors of the economy.

Brazil has the largest population of African descendants outside Africa including a large Yoruba community. In the last census 50.7% of Brazilians declared themselves to be Black or of mixed race. We put mixed race because we have couples of blacks and whites, blacks and indias.Savador has one of Brazil largest black population.

The state also have significant level of circulation and consumption of West African textile. Generations of Brazilians of African Descendant have preserved their cultural heritage and religion. Brazil has been making extensive effort to value and to promote the history and culture of Africa and the African Brazilian population encouraging the inclusion of African history in the education system and implementing policies to support racial ethic relations. Recently President Lula signed a law that reserves 30% of all executive position in the public administration to Black Brazilians.


Brazil and Nigeria have maintained good and diversified relations and are both committed to developing the trade and cultural relationship. The fashion industry is one of the tools that can promote the bilateral relationship between Brazil and Nigeria as a country and with Africa as a whole.

I hope that in the future there will be many African weeks in Brazil not only in South Paulo as well as many Brazilian weeks in Nigeria for a strong and deeply root to the ties between our countries and continent. Once again I would like to congratulate your majesty Queen Ronke for the initiative and wish all the best for this edition of African Fashion Week”


The founder of Africa Fashion Week London(AFWL) and Africa Fashion Week Nigeria (AFWN) Her royal Majesty Queen Ronke Ademiluyi Ogunwusi, wife of Oba Adeyeye Enitan Ogunwusi{Ooni of Ife} regarded and thanked everyone present at the meeting, corroborating what the Brazil Ambassador said;

“His excellency has said it all but I’m going to give you a bit of history of Africa Fashion week(AFW),how we started and how we got to where we are today. Since 2011 when we started in London, it was created to as a platform to reach the gap between African designers, black designers and the general public.

When we started over a decade ago, there wasn’t a platform that brought together African designers and the global audience, most of the platforms then were mainstream platforms, and a lot of people would shy away from Africa Fashion because it was considered traditional, people were not proud to wear African Fashion especially abroad.

I grew up in London, I was born there and while growing up I know we did not have that exposure to Africa Fashion unlike now where everywhere, amazing phenomenal African designers both at home and abroad are doing so many wonderful things with our textiles and our fabrics, but way back then it was not available, so it was out of that moral obligation and urgent need to create a platform that showcase the great creativity of African designers that we gave birth to Africa Fashion week London.

The African Fashion week is about exposure to a wider audience. In 2014, we created a sister brand called African Fashion week Nigeria to enable us to reach out to equally talented designers within Nigeria and within Africa for people who cannot afford the logistics of traveling during the international show because when you commission a designer to participate in the fashion week London, there are so many things that are involved in it.There is logistics of traveling, accommodation, putting their collections together, marketing, and all of that and it is not all emerging designers that can afford that, it was based on that that we created the Africa Fashion week Nigeria platform in 2014 and it’s going to be our 9th year this year, African Fashion week London is going to be our 14th year and we have given birth to a new baby, African Fashion week Brazil.

Lot of students often after graduation complain of no jobs, we encourage vocational skills training and that is one of the reasons why his majesty set up the Adire training hub in Ile Ife in 2021, we have trained over 500 young women, this is to encourage young graduates to learn a skill. It is a branch of Africa Fashion week where teach these young people different skill of Adire, the adire eleko, the adire oniko, the adire alabela, in a nutshell, we are encouraging young people to take up vocational training skill, we are also using fashion as an instrument of wealth creation, job creation and alleviation of poverty.”


By: Sunday Adebayo.

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Fashion and Style

“You are a demon” – Actress, Tonto Dikeh drags celebrity stylist, Medlin Boss over alleged affair with best friend’s husband



Screenshots of purported chats between Medlin and her best friend’s husband were also leaked online.

Controversial Nollywood actress, Tonto Dikeh, has publicly criticized celebrity stylist Mimi Linda Yina, also known as Medlin Boss, for reportedly having an affair with her best friend’s husband.

Reports recently made the rounds online that Medlin is allegedly involved in a romantic relationship with the husband of her best friend, who has six children with him.

Several pictures also surfaced online showing the fashion designer and the friend wearing matching outfits, suggesting their close relationship.

Taking to her Instagram page to react, Tonto Dikeh revealed that the news was all over Abuja. She shared a photo of Medlin and the friend and questioned how she could do that to her.

Tonto Dikeh called out Medlin, referring to her as a demon and expressing disappointment that she could betray her friend in such a manner.

She stated that if she were friends with Medlin, she would gather other friends to beat her up.

“A friend who can do this to another friend is a demon. @Medlinboss I don’t want to believe all these horrible stories. I AM DISAPPOINTED. That was your sister, Tufiakwa. Blcok me that’s your business. If I were your friend, I will gather other friends and beat the hell out of you, this is evil. The gist is all over Abuja”, Tonto wrote.

Screenshots of purported chats between Medlin and her best friend’s husband were also leaked online. See them as you scroll.

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Fashion and Style

AFWN 2022: African Fashion Week Nigeria Wraps Up With Special Recognition Awards



Africa Fashion Week has established itself as the fashion event of the continent.
Regardless of the changes to the flow of African Fashion Week, the event remains, at its core, primarily the same: a platform for designers to showcase their work to a global and local audience. This year, after the huddles of COVID-19, Africa Fashion Week took place in a series of digital showcases, runway presentations, and a physical runway show at the Eko Hotel And Suites in Victoria Island Lagos for its 2022 event, which happened between September 7th to 9th 2022.

With a well planned and organized showcasing that featured emerging and established designers like Kola Qudus, Adire Oodua, Glue by Nasir Elias among others. The week made for a beautiful showcase on the runways and the streets of Lagos.

It will be recalled that AFWN was founded in 2014 by an extraordinary fashionpreneur, Ronke Ademiluyi, AFWN is a sister platform to Africa Fashion Week London AFWL which showcases emerging and established designers with creative talents, connecting them with stakeholders in the fashion industry…
This years edition had a new dimension to it as some fashion forward stakeholders were awarded with special recognition award for their contribution to the fashion industry.
Amongst the recipients of the award was fashion designer Ejiro Amos-Tafiri, Oba Saheed Elegushi (King Gucci), Kelechi Amadi -Obi among others.

The event also had in attendance dignitaries and special guests from all works of life. with the likes of Kwara State 1st lady Amb. Olufolake Abdulrasaq, Ooni Of Ife, Oba Adeyeye Ogunwusi Ojaja the 11, Dr. Mrs. Erelu Abiola Dosumu, Doyin Abiola, Oba Saheed Elegushi among several others.
Below are pictorials from the event and some of the most colorful and daring outfits we saw during the just concluded African Fashion Week 2022……………..

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