The Cue Sports Association of Nigeria (CSAN) and Ideas House Marketing Communications Limited have entered into a strategic partnership aimed at taking cue sports to a new level of grassroots participation, national visibility and commercial engagement.
Landmark MoU targets grassroots talent development, national visibility and new opportunities for brands
The partnership was formalised, 11 August 2026, with the signing of a Memorandum of Understanding (MoU) at the headquarters of Ideas House Marketing Communications Limited in Lagos, an innovative hub for marketing communications and creative solutions.
The signing marks the culmination of several months of extensive communication, consultations and discussions between representatives of both organisations. The conversations have been built around a shared conviction that cue sports, particularly billiards, possesses enormous untapped potential to achieve phenomenal growth in Nigeria.
Central to the partnership is a common vision of using the reach and accessibility of cue sports to drive grassroots development while simultaneously creating new and meaningful platforms for brands to increase their visibility and connect with consumers across the country.
A major outcome of the partnership will be the development of a national cue sports competition with preliminary events planned across 2,000 locations in Nigeria.
The proposed scale of the competition represents a significant opportunity to take organised cue sports beyond its traditional centres and into communities across the country, providing a wider platform for participation, talent discovery and competitive development.
It is also expected to create an attractive platform for brands seeking to reach consumers through sport, entertainment and grassroots engagement, potentially taking participating brands and their products to new levels of exposure.
The partnership brings together the respective strengths of both organisations. Ideas House Marketing Communications Limited contributes its expertise in marketing communications, innovative brand solutions and strategic activation, while CSAN brings its experience and knowledge of cue sports, its understanding of the sport’s ecosystem, and access to the extensive reach of billiards and cue sports across Nigeria.
The combination, both parties believe, provides a strong foundation for executing a project of this scale.
Speaking on the partnership, CSAN President, Prince Scott Oritsejemineyin Igbene, who represented the Association at the signing, expressed optimism about what the collaboration could mean for the future of cue sports in Nigeria.
“This partnership represents an important step in our ambition to take cue sports to the people. We believe the sport has enormous potential, not only as a competitive discipline but also as a platform for discovering talent, engaging communities and creating value for brands. Working with Ideas House gives us an opportunity to combine our experience in cue sports with strong marketing and communications expertise to create something truly national in scale.”
Representing Ideas House at the signing was its Chief Executive Officer, Mr. Kehinde Salami, who also expressed confidence in the potential of the collaboration.
“What attracted us to this partnership is the enormous opportunity sitting within cue sports. There is a strong story to tell, there are communities to engage, there is talent to discover, and there are brands looking for innovative ways to connect with people. Our role is to bring our expertise in marketing communications and innovative brand activation to help unlock that potential.”
The planned competition will seek to leverage the widespread presence and popularity of billiards and cue sports to create a truly national platform, with preliminary activities reaching communities in 2,000 locations across Nigeria.
Beyond the competition itself, the partnership is expected to open up opportunities around brand activation, sponsorship, audience engagement, talent discovery, content creation and grassroots sporting development.
For CSAN, the initiative aligns with its broader objective of strengthening the development and visibility of cue sports in Nigeria. For Ideas House, it provides an opportunity to deploy innovative marketing communications solutions around a sport with significant grassroots reach and commercial potential.
Both organisations believe that the combination of CSAN’s experience in cue sports, Ideas House’s marketing communications expertise, and the reach of billiards across Nigeria can make the planned venture seamless, impactful and commercially attractive.
The signing therefore represents more than an agreement between two organisations. It is the beginning of a shared effort to build a platform capable of connecting players, communities, fans and brands on an unprecedented national scale.
As implementation of the partnership gets underway, CSAN and Ideas House are optimistic that the initiative will contribute significantly to the growth of cue sports in Nigeria while creating new opportunities for athletes, communities and corporate partners.
ABOUT CUE SPORTS ASSOCIATION OF NIGERIA (CSAN)
The Cue Sports Association of Nigeria (CSAN) is committed to the development, promotion and advancement of cue sports in Nigeria, with a focus on creating opportunities for participation, competition, talent development and the overall growth of the sport. CSAN is the sole Affiliate to the All Africa Pool Association (AAPA) and the World Pool-Billiard Association (WPA) in Nigeria.
ABOUT IDEAS HOUSE MARKETING COMMUNICATIONS LIMITED
Ideas House Marketing Communications Limited is a marketing communications company focused on innovative ideas, strategic communication and creative solutions that help brands connect with their audiences and create meaningful market impact.
MEDIA CONTACT
Cue Sports Association of Nigeria (CSAN)
For media enquiries, partnership opportunities and further information about the initiative, please contact the Association’s media/communications team.
0703 911 8888
0705 911 8888
poolnigeria@gmail.com
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