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YouTube Partners with 8th AFRIMA, Reiterates Support For African Music and Creative Economy

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1 year ago

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Ahead of the highly anticipated 8th edition of the All-Africa Music Awards (AFRIMA) tagged ‘Teranga Edition’ scheduled to hold in Dakar, Senegal on 12-15 January 2023, global entertainment service YouTube, has entered into a partnership with AFRIMA, to help provide artist-focused educational sessions and live streaming support for the awards.

AFRIMA, which is the pinnacle of recognition for African music globally is poised to ensure that the annual 4-day festival is broadcasted to music lovers and stakeholders across the globe.

Importantly, YouTube will be conducting workshop sessions to African creatives at the Africa Music Business Summit (one of the events at 8th AFRIMA) to educate on  visibility across the global creative ecosystem on a digital platform.

The global streaming service will also be partnering with the All Africa Music Awards on a special incubator programme dubbed, AFRIMA Creative Academy, which aims to empower one million Africans (and in diaspora) in the music and creative industry in the next five years.

The YouTube link for live streaming will be available on AFRIMA’s YouTube page @Youtube.com/AFRIMAAWARDS. Subscribe for free to the channel and catch the African Music Business Summit live on Friday Jan 13, 2023, from 9.00am-4.30pm (WAT); while the AFRIMA Music Village will be live later that day from 6.00pm – Till dawn (WAT). Finally, the 8th AFRIMA main awards ceremony will be streamed live from the Red Carpet- 4.30pm (WAT), while the main awards will start at 7.30pm (WAT).

Speaking on the development, the Head, Culture Division at the African Union Commission (AUC), Angela Martins said, “It is important that we spread our efforts to promote inclusivity and ensure that the world can see the impact of AFRIMA at the global centre stage. It is easier for people to now follow up with the award ceremony via their smartphone or other devices. It is also vital we continue to create more education for creators to help them thrive in their crafts, and we are happy to align with YouTube on achieving this shared vision.”

On his part, AFRIMA’s President and Executive Producer, Mr Mike Dada, lauded the streaming service for their support towards the African creative economy.

He said, “We have all seen the rise in circulation of short form audio-visual content on these services and how they have helped to promote African music and creators on a global scale. We believe that sharing knowledge will be a veritable means to expand the revenue funnel for our creators at home and also boost foreign direct investment. In the spirit of uplifting the African creative ecosystem, we are excited to work with a driven and innovative team like YouTube.”

YouTube’s Head of Music Sub-Saharan Africa, Addy Awofisayo said, “YouTube has been consistent in its support for Africa creatives over the years and has played an essential role in the discovery and development of African music & culture and exporting it to audiences and listeners worldwide, enabling collaborations both locally and globally.

“We are excited for our partnership with AFRIMA and the African Union to deepen our relationship with the music stakeholders on the continent, provide educational support for African creatives, and to help music fans be a part of some of the most iconic music moments  as they unfold live on YouTube, wherever they are around the globe.”

As the whole world gears towards the 8th edition of the All Africa Music Awards, AFRIMA, which will be held from January 12 to 15, 2023, African music lovers are encouraged to keep voting intensively for their desired winners, using the voting portal live at www.afrima.org and take part in the events on social media platforms (IG/TikTok – @afrima.official ; Facebook – Afrimawards; Twitter – @afrimaofficial; LinkedIn – AFRIMA). The voting process that determines winners at AFRIMA is audited by a globally renowned auditing firm, Pricewaterhousecoopers (PWC).

As announced at the conference, the delegates are expected to arrive on January 11,2023. The AFRIMA ceremony is scheduled to kick-start fully on Thursday January 12, 2023, with a Host Country Tour, School visit and gift presentation (as part of AFRIMA’s Corporate Social Responsibility), as well as a Welcome Soiree in the evening, in Dakar.

The 4-day event continues on Friday January 13, 2023, with the Africa Music Business Summit (AMBS) at the Grand Theatre, in Dakar. The AMBS is Africa’s largest gathering of creative professionals in the music industry and it features workshops and panel discussions on issues and opportunities within the African music industry.

The 8th AFRIMA will continue with high momentum at the  AFRIMA Music Village at the Grand Theatre, which will be a free-to-enter concert featuring live performances from the biggest music stars across the continent.

On the eve of the awards ceremony, on Saturday January 14, 2023, the events will begin with Main rehearsals, Media engagements and a Courtesy Visit to the President of Senegal. There will also be a live recording booth at the venue for musicians across all five regions of the continent, and in the diaspora, to explore for collaborative recordings.  The day’s activities will climax with a Nominees exclusive party.

Finally, the 8th AFRIMA will wrap up on Sunday January 15, 2023, at the 15-000 capacity Dakar Arena, in Dakar, with the live Awards ceremony broadcast by 104 TV Stations to over 84 countries around the world.

In partnership with the African Union Commission, AFRIMA is the pinnacle of African music globally.

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Lagos State Tourism and Naija Brand Chic are coming together to host the NBC Trade Fair, promising an unparalleled experience!

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1 day ago

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April 25, 2024

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Last year, the NBC Trade Fair saw over 200 vendors achieve significant sales figures. This year, Lagos State is joining forces with NBC, setting an ambitious target of facilitating 5 billion naira in sales for Lagos businesses.

 

Mr. Idris Aregbe, the SA to the governor on Tourism, Arts, and Culture, anticipates a monumental event. “We’re aiming for an extraordinary 5 billion Naira in sales for businesses participating in Naija Brand Chic and Lagos Tourism Fair this year,” he remarked.

 

“With a diverse range of sectors represented, including lifestyle, fashion, services, and innovation, this fair offers an exceptional platform for vendors and entrepreneurs to showcase their offerings and contribute to Lagos’ economic growth,” he added.

Nelly Agbogu emphasized the fair’s expansion to accommodate more participants, ensuring that the targeted 5 billion sales will benefit all involved. “From household essentials to cultural gems, the fair will feature a wide array of offerings, fostering connections and community growth,” she stated.

 

Mr. Aregbe also announced Toyin Abraham as the ambassador for the joint fair between Lagos Tourism and Naija Brand Chic!

 

Date: June 14 to 16, 2024, at Whitestone Event Center for this exciting event!

 

For more information, reach out to: @idrisconnectingnigeria @naijabrandchic #LagosTourism #NaijaBrandChick #NBCTradeFair #5BillionSalesGoal

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Audio Visual Rights Society of Nigeria (AVRS) Distributes Copyright Royalties for 2023 to Members..

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2 days ago

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April 24, 2024

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The Audio Visual Rights Society of Nigeria (AVRS) is pleased to announce the distribution of copyright royalties to its esteemed members for the year 2023. AVRS has maintained a consistent record of distributing royalties to its members over the past three years. As the sole collective management organization for audiovisual works in Nigeria, AVRS is dedicated to protecting the rights of its members, including producers, directors, screenwriters, and performers (actors), ensuring they receive equitable compensation for their creative contributions and investments.

AVRS remains steadfast in its commitment to providing comprehensive copyright licensing solutions to users of audiovisual works nationwide. Through diligent management and strategic partnerships, AVRS fulfils its obligations and cultivates a flourishing ecosystem for the audiovisual industry in Nigeria.

In light of this recent distribution, AVRS urges all its members across the country to update their works and account details with the organization. This crucial step ensures seamless and accurate royalty distribution, enabling members to fully benefit from their works. Members are encouraged to promptly update their information to facilitate efficient payment processing.

Furthermore, AVRS calls upon all users of audiovisual works across the country who have not yet complied with copyright licensing requirements to do so without delay. The unauthorized use of works in AVRS’s repertoire constitutes copyright infringement. According to the Nigerian Copyright Act, individuals or entities who, without the owner’s consent, communicate or make works available to the public for commercial purposes are liable to fines or imprisonment.

 

 

AVRS emphasizes the importance of strict adherence to the Nigerian Copyright Act and obtaining necessary licenses to avoid legal consequences.

 

“AVRS remains dedicated to advocating for the rights of our members and nurturing a thriving audiovisual industry in Nigeria,” said Mr. Mahmood Ali-Balogun, Chairman of AVRS. “We are proud to distribute copyright royalties for 2023 to our members for the fourth consecutive year and urge them to update their works and account details with us. Additionally, we remind all users of audiovisual works to obtain proper licenses to ensure compliance with the Nigerian Copyright Act.”

For more information about AVRS and its initiatives, please visit www.avrsnigeria.com.

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BREAKING: Nollywood Actor, Junior Pope is dead….

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2 weeks ago

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April 10, 2024

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Actor Junior Pope Odonwodo has died.

According to reports, four actors including Junior Pope fell into Anam River in Anambra State, on their way to a movie location and their bodies have been recovered.

The actor had earlier shared a video of himself and others on a boat, on their way to the movie location.

Captioning the video, he wrote: “See me lamenting….The risk we take to entertain you; crossing river 9ja yesterday with no life jacket…. Na wahooooo Who does that ??”

Some of his colleagues reacted in the comment section of the video shortly after his death was announced.

“Jesus! Oh Lord! Oh Lord,” Tana Adelana wrote.

“I’m so sad. can’t believe this. Big Sam where are you? am shaking,” Yvonne Jegede wrote.

The 39-year-old was married to Jennifer Awele.

They have three children together.

 

I don’t say much here anymore for a lot of reasons but I’ll say this, this was all preventable deaths if the minimum standards of safety was followed. If we in this business take ourselves a bit more seriously and practice this profession with all the seriousness it deserves. Nobody should go into a boat without a life jacket. Period. No producer should send people into one nor should anybody cast/crew enter anyone. How many deaths are enough?…… Richerd Mofe Damijo….

 

What a tragedy ! What a shame ! How could these young men take this kind of risk. No life jackets and you can’t swim. Ahhh. This is so,so sad.

May God receive their souls. Amen🙏….. Zik Zulu Okafor

 

 

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