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NOLLYWOOD HAS CAPACITY TO SURPASS HOLLYWOOD AND BOLLYWOOD FINANCIALLY WITH FEDERAL GOVERNMENT SUPPORT” SAYS THEO UKPAA AT A RECENT LECTURE.

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12 months ago

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Media Executive and AFRIFF COO, Theo Ukpaa delivered a very insightful lecture during his master-class at the Oslo Urban film conference in Norway. He gave a detailed breakdown on the growth of the Nigeria film industry popularly known as Nollywood. Nollywood ranks second in the world after Hollywood with a financial value of over $6.4 billion, making it one of the fastest-growing movie industries in the world and one of the biggest employers of labour in the country. Ukpaa felt a need to enlighten the global film front about the Nigeria film industry while emphasizing that with Federal Government support, Nollywood has potentials financially to surpass Hollywood and Bollywood out together.
“To put the financial impact of Nollywood on the socioeconomic landscape in proper perspective, we must consider the known fact that the Nigerian movie industry is currently ranked the second largest film industry globally with the financial value of the film industry put at over $6.4 billion as of 2021” Ukpaa narrates.
The Oslo Urban film conference Norway in is organised by independent filmmakers and attracted speakers and facilitators from all over Europe, USA and Asia. At the event which also saw players and stakeholders in the industry from all over the world being rewarded with awards of various categories, the AFRIFF COO said the impacts of Nollywood in the Nigerian economy, if well sustained would open doors of prosperity to the country and beyond.
Ukpaa said “since the breakthrough by pioneers of the industry in the 60s and early 90s, “Nollywood has become a thriving space that not only provides an avenue for entertainment but also generates significant revenue for Nigeria’s economy”
“Furthermore, the job-creating potential inherent in the industry cannot be overstated as the industry currently employs over ten million people, making it one of Nigeria’s largest employers. Its capacity to employ a large number of people has been applauded by the World Bank, who acknowledged the job creation potentials of Nollywood,” he added.
There is no surprise regarding the high registration and turn out Ukpaa’s Masterclass following the success of his Masterclasses all around the globe, incorporating his many film lectures at various international universities. Mr. Ukpaa has spread his teaching to institutions in Europe, America and African continent. The Global film development Masterclass integrated Filmmakers technical and conceptual understanding of filmmaking with the practical dimensions of managing career in the Global film industry. Young filmmakers were enlightened about the great influx of streaming platforms like Netflix and Prime video and the current industry business models and development plans to advance their careers in filmmaking on a global stage.
According to Theo “Often times people focus merely on the show and glamor as well as the razzmatazz that comes with filmmaking, and end up dying broke. A strong national economy depends on a strong creative economy—and it all starts with a story. The film and television industry supports 2.4 million jobs, pays out $186 billion in total wages, and comprises over 122,000 businesses. As a Filmmaker, one of the best moments is directing real stories of real individuals, getting them to the big screens and smiling to the Bank”. He believes that passion can burn out when expenditure and hard work does not produce financial returns. These are part of the important basics he taught at his Masterclass at the coal city film Festival.
Young filmmakers were also thought how to pitch their film project, how best to approach investors, how to access international grants, how to approach film distribution the perfect way and how to stay relevant in the film industry while maximizing profit.
Theo Ukpaa is an African filmmaker, playwright, and entrepreneur. He was listed as top 10 most promising new directors by Africa Kulture Magazine in 2020.
Ukpaa is a certified project management professional offering a Master’s in Business Administration degree from the prestigious Loyola Marymount University in Los Angeles, California plus a Diploma in Contract Law from the esteemed Harvard University. A Native Nigerian with a passion to empower young art and culture creatives through teaching and Masterclasses at various free empowerment across Africa.
He also touched on the importance of a production treaty between Nigeria and the neighboring African countries to ease free flow of cultural exchange and breaking language barrier while leaching on great treaty benefits. The importance of Government tax incentives was also emphasized.
It was imperative to note that the Nigeria film industry contributes largely to the nations GDP and deserves a lot of support from the government as it relates to growth and sustainability in the creative sector of the country.
Theo has multiple speaking engagement lined up all year at various institutions including the Willshire Film festival in London, Sabia film festival in Monaco, the Francoise film festival in Paris, France and the United States of America

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Lagos State Tourism and Naija Brand Chic are coming together to host the NBC Trade Fair, promising an unparalleled experience!

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2 hours ago

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April 25, 2024

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Last year, the NBC Trade Fair saw over 200 vendors achieve significant sales figures. This year, Lagos State is joining forces with NBC, setting an ambitious target of facilitating 5 billion naira in sales for Lagos businesses.

 

Mr. Idris Aregbe, the SA to the governor on Tourism, Arts, and Culture, anticipates a monumental event. “We’re aiming for an extraordinary 5 billion Naira in sales for businesses participating in Naija Brand Chic and Lagos Tourism Fair this year,” he remarked.

 

“With a diverse range of sectors represented, including lifestyle, fashion, services, and innovation, this fair offers an exceptional platform for vendors and entrepreneurs to showcase their offerings and contribute to Lagos’ economic growth,” he added.

Nelly Agbogu emphasized the fair’s expansion to accommodate more participants, ensuring that the targeted 5 billion sales will benefit all involved. “From household essentials to cultural gems, the fair will feature a wide array of offerings, fostering connections and community growth,” she stated.

 

Mr. Aregbe also announced Toyin Abraham as the ambassador for the joint fair between Lagos Tourism and Naija Brand Chic!

 

Date: June 14 to 16, 2024, at Whitestone Event Center for this exciting event!

 

For more information, reach out to: @idrisconnectingnigeria @naijabrandchic #LagosTourism #NaijaBrandChick #NBCTradeFair #5BillionSalesGoal

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Audio Visual Rights Society of Nigeria (AVRS) Distributes Copyright Royalties for 2023 to Members..

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1 day ago

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April 24, 2024

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The Audio Visual Rights Society of Nigeria (AVRS) is pleased to announce the distribution of copyright royalties to its esteemed members for the year 2023. AVRS has maintained a consistent record of distributing royalties to its members over the past three years. As the sole collective management organization for audiovisual works in Nigeria, AVRS is dedicated to protecting the rights of its members, including producers, directors, screenwriters, and performers (actors), ensuring they receive equitable compensation for their creative contributions and investments.

AVRS remains steadfast in its commitment to providing comprehensive copyright licensing solutions to users of audiovisual works nationwide. Through diligent management and strategic partnerships, AVRS fulfils its obligations and cultivates a flourishing ecosystem for the audiovisual industry in Nigeria.

In light of this recent distribution, AVRS urges all its members across the country to update their works and account details with the organization. This crucial step ensures seamless and accurate royalty distribution, enabling members to fully benefit from their works. Members are encouraged to promptly update their information to facilitate efficient payment processing.

Furthermore, AVRS calls upon all users of audiovisual works across the country who have not yet complied with copyright licensing requirements to do so without delay. The unauthorized use of works in AVRS’s repertoire constitutes copyright infringement. According to the Nigerian Copyright Act, individuals or entities who, without the owner’s consent, communicate or make works available to the public for commercial purposes are liable to fines or imprisonment.

 

 

AVRS emphasizes the importance of strict adherence to the Nigerian Copyright Act and obtaining necessary licenses to avoid legal consequences.

 

“AVRS remains dedicated to advocating for the rights of our members and nurturing a thriving audiovisual industry in Nigeria,” said Mr. Mahmood Ali-Balogun, Chairman of AVRS. “We are proud to distribute copyright royalties for 2023 to our members for the fourth consecutive year and urge them to update their works and account details with us. Additionally, we remind all users of audiovisual works to obtain proper licenses to ensure compliance with the Nigerian Copyright Act.”

For more information about AVRS and its initiatives, please visit www.avrsnigeria.com.

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BREAKING: Nollywood Actor, Junior Pope is dead….

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2 weeks ago

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April 10, 2024

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Actor Junior Pope Odonwodo has died.

According to reports, four actors including Junior Pope fell into Anam River in Anambra State, on their way to a movie location and their bodies have been recovered.

The actor had earlier shared a video of himself and others on a boat, on their way to the movie location.

Captioning the video, he wrote: “See me lamenting….The risk we take to entertain you; crossing river 9ja yesterday with no life jacket…. Na wahooooo Who does that ??”

Some of his colleagues reacted in the comment section of the video shortly after his death was announced.

“Jesus! Oh Lord! Oh Lord,” Tana Adelana wrote.

“I’m so sad. can’t believe this. Big Sam where are you? am shaking,” Yvonne Jegede wrote.

The 39-year-old was married to Jennifer Awele.

They have three children together.

 

I don’t say much here anymore for a lot of reasons but I’ll say this, this was all preventable deaths if the minimum standards of safety was followed. If we in this business take ourselves a bit more seriously and practice this profession with all the seriousness it deserves. Nobody should go into a boat without a life jacket. Period. No producer should send people into one nor should anybody cast/crew enter anyone. How many deaths are enough?…… Richerd Mofe Damijo….

 

What a tragedy ! What a shame ! How could these young men take this kind of risk. No life jackets and you can’t swim. Ahhh. This is so,so sad.

May God receive their souls. Amen🙏….. Zik Zulu Okafor

 

 

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