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NOLLYWOOD HAS CAPACITY TO SURPASS HOLLYWOOD AND BOLLYWOOD FINANCIALLY WITH FEDERAL GOVERNMENT SUPPORT” SAYS THEO UKPAA AT A RECENT LECTURE.

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1 year ago

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Media Executive and AFRIFF COO, Theo Ukpaa delivered a very insightful lecture during his master-class at the Oslo Urban film conference in Norway. He gave a detailed breakdown on the growth of the Nigeria film industry popularly known as Nollywood. Nollywood ranks second in the world after Hollywood with a financial value of over $6.4 billion, making it one of the fastest-growing movie industries in the world and one of the biggest employers of labour in the country. Ukpaa felt a need to enlighten the global film front about the Nigeria film industry while emphasizing that with Federal Government support, Nollywood has potentials financially to surpass Hollywood and Bollywood out together.
“To put the financial impact of Nollywood on the socioeconomic landscape in proper perspective, we must consider the known fact that the Nigerian movie industry is currently ranked the second largest film industry globally with the financial value of the film industry put at over $6.4 billion as of 2021” Ukpaa narrates.
The Oslo Urban film conference Norway in is organised by independent filmmakers and attracted speakers and facilitators from all over Europe, USA and Asia. At the event which also saw players and stakeholders in the industry from all over the world being rewarded with awards of various categories, the AFRIFF COO said the impacts of Nollywood in the Nigerian economy, if well sustained would open doors of prosperity to the country and beyond.
Ukpaa said “since the breakthrough by pioneers of the industry in the 60s and early 90s, “Nollywood has become a thriving space that not only provides an avenue for entertainment but also generates significant revenue for Nigeria’s economy”
“Furthermore, the job-creating potential inherent in the industry cannot be overstated as the industry currently employs over ten million people, making it one of Nigeria’s largest employers. Its capacity to employ a large number of people has been applauded by the World Bank, who acknowledged the job creation potentials of Nollywood,” he added.
There is no surprise regarding the high registration and turn out Ukpaa’s Masterclass following the success of his Masterclasses all around the globe, incorporating his many film lectures at various international universities. Mr. Ukpaa has spread his teaching to institutions in Europe, America and African continent. The Global film development Masterclass integrated Filmmakers technical and conceptual understanding of filmmaking with the practical dimensions of managing career in the Global film industry. Young filmmakers were enlightened about the great influx of streaming platforms like Netflix and Prime video and the current industry business models and development plans to advance their careers in filmmaking on a global stage.
According to Theo “Often times people focus merely on the show and glamor as well as the razzmatazz that comes with filmmaking, and end up dying broke. A strong national economy depends on a strong creative economy—and it all starts with a story. The film and television industry supports 2.4 million jobs, pays out $186 billion in total wages, and comprises over 122,000 businesses. As a Filmmaker, one of the best moments is directing real stories of real individuals, getting them to the big screens and smiling to the Bank”. He believes that passion can burn out when expenditure and hard work does not produce financial returns. These are part of the important basics he taught at his Masterclass at the coal city film Festival.
Young filmmakers were also thought how to pitch their film project, how best to approach investors, how to access international grants, how to approach film distribution the perfect way and how to stay relevant in the film industry while maximizing profit.
Theo Ukpaa is an African filmmaker, playwright, and entrepreneur. He was listed as top 10 most promising new directors by Africa Kulture Magazine in 2020.
Ukpaa is a certified project management professional offering a Master’s in Business Administration degree from the prestigious Loyola Marymount University in Los Angeles, California plus a Diploma in Contract Law from the esteemed Harvard University. A Native Nigerian with a passion to empower young art and culture creatives through teaching and Masterclasses at various free empowerment across Africa.
He also touched on the importance of a production treaty between Nigeria and the neighboring African countries to ease free flow of cultural exchange and breaking language barrier while leaching on great treaty benefits. The importance of Government tax incentives was also emphasized.
It was imperative to note that the Nigeria film industry contributes largely to the nations GDP and deserves a lot of support from the government as it relates to growth and sustainability in the creative sector of the country.
Theo has multiple speaking engagement lined up all year at various institutions including the Willshire Film festival in London, Sabia film festival in Monaco, the Francoise film festival in Paris, France and the United States of America

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After 41 years, Mike Ejeagha’s classic “Gwo Gwo Gwo Ngwo” sparks viral dance challenge …….. As celebrities storms his Enugu home with cash gifts.

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5 days ago

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July 22, 2024

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Nigerian folklore music legend, Gentleman Mike Ejeagha, has taken social media by storm as his timeless highlife song, “Gwo Gwo Gwo Ngwo”, has sparked a viral dance challenge among content creators and celebrities worldwide.

The dance moves appear to have become a challenge, with many people creating versions of it after popular comedian and content creator, Brain Jotter, pioneered the challenge.

The decades-old song has experienced a remarkable resurgence on TikTok and other social media platforms.

The song’s deep meaning and rich representation of Igbo culture have resonated with today’s generation, propelling it to viral status.

A global competition has emerged, with users showcasing their creativity and talent using the song.

Social media users including celebrities have continued to jump on the dance move, “Gwo Gwo Gwo Ngwo”.

Super Falcons’ star and FC Bay footballer, Asisat Oshoala, and some teammates, in an Instagram post, were seen making the dance moves after they touched down in Bordeaux before the opening ceremony of the 2024 Olympics.

Former Big Brother Naija housemate and actor, Tobi Bakre, also took to the dance challenge with his wife.

Other celebrities, Nollywood actors, dancers, comedians, entertainers, content creators have also jumped on the latest dance trend.

NAN reports that this unexpected boost has brought Gentleman Mike Ejeagha’s 41-year-old song back into the spotlight.

Mike Ejeagha is now 93 years old and he released the song in 1983.

The song is an enchanting Igbo folklore tune that narrates the story of Enyi (the elephant) and Mbe (the tortoise).

In this tale, the cunning tortoise outsmarts the powerful elephant and sells him to the king, there by securing the hand of the princess in marriage.

The tortoise is a recurrent figure in Igbo folklore, often depicted as clever and shrewd.

The song’s catchy chorus, “Enyi Na Aga, Gwo Gwo Gwo Ngwo,” reflects the tortoise’s triumphant deceit as he leads the Elephant to the king.

NAN also reports that well-meaning Nigerians are paying homage to Mike Ejeagha in his house, he has been receiving cash gifts.

Unconfirmed reports suggested that Brain Jotter gifted him cash and a car.

The skit has become Brain Jotter’s most viewed video on Instagram, amassing an impressive four million likes and 500,000 comments.

This phenomenon has not only introduced Gentleman Mike Ejeagha’s music to a new audience but also cemented his legacy as a pioneer of Nigerian folklore music.

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MISS IBADAN PAGEANTS AND AWARDS GRAND FINALE SET TO HOLD IN IBADAN

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3 weeks ago

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July 9, 2024

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The ADERONKE OMO DAIRO FOUNDATION (AOD) is thrilled to announce its highly anticipated Miss Ibadan grand finale event, set to take place on Saturday 3rd of August 2024 at SOPHIA EVENT PLACE, Joke plaza besides trans amusement park,Bodija Ibadan. This spectacular evening will showcase the grace, talent, and poise of our exceptional finalists as they compete for a LAND PROPERTY in Ibadan with other amazing prizes.

 

The grand finale promises to be an unforgettable evening of glamour and excitement, featuring dazzling performances, stunning outfits , and impressive talent displays. Attendees can expect a night filled with elegance, entertainment,Award presentation and inspiration as we celebrate the achievements and dedication of our contestants throughout this prestigious competition.

 

“This is the second edition of the competition and as we have shown exceptional talent, grace, and determination in the previous edition , we are increasing the tempo this year” said AOD, The Queen Mother Miss Ibadan . “The grand finale is the culmination of months of hard work and preparation, and we are excited to see who will be crowned our next Ibadan Beauty Queen ”

 

The event will also feature special guest performances, celebrity judges, and opportunities for attendees to mingle with pageant royalty and industry insiders. Guests should look forward to a red carpet reception, photo opportunities, and a chance to witness the crowning moment live.

 

Tickets for the grand finale are now available :

Standard 3k

Gold table of 8 – 85k

Silver table of 8 – 125k

VIP table of 6 – 180k

VVIP table of 6 – 250k.

 

Don’t miss your chance to be a part of this extraordinary evening celebrating beauty, talent, and empowerment.

 

For more information about the Miss Ibadan grand finale contact: 09040000076

For ticket : Make payment to this account:6615539480

A-O-D

Moniepoint

Kindly send your proof of payment on WhatsApp(09040000076) for verification

 

Join us for an evening of glamour, talent, and inspiration at theMiss Ibadan 2024 grand finale. We look forward to seeing you there!

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Olamide rejected N100 million I gave him for a verse – Tiwa Savage

Published

3 weeks ago

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July 4, 2024

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Popular songstress, Tiwa Savage has disclosed that Olamide rejected N100 million for a verse in her song.

Tiwa in a post on her Instagram page on Wednesday, explained that Olamide, the owner of the YBNL record label, rejected the money after his management billed her.

She noted that Olamide didn’t charge her because of his knowledge of the hardships that female artistes face in the music industry.

Speaking on their sibling-like bond, Tiwa appreciated the rapper for exhibiting his helpful and caring personality towards her.

“I was talking to his management, I did not want to talk to him directly because he would want to do it for free. I was willing to pay and his team charged me N100m. When Olamide asked them who the artiste was, he just said NO. He won’t take it.

“He said I’m his sister and he knows how difficult it is for a woman to make it in the industry. And guess what? He gave the verse for free. Good people exist and Baddo is one,” she said.

 

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