For the third consecutive year, Zenith Bank has reaffirmed its commitment to supporting Nigeria’s tourism and hospitality sector by standing as a major sponsor of the Tropical Christmas Wonderland at Eko Hotels & Suites. More than just a seasonal celebration, this partnership reflects Zenith Bank’s broader mission to reposition Nigeria as a vibrant destination for culture, family entertainment, and world-class experiences.
Nigeria’s tourism industry has long been recognized as one of the most underleveraged contributors to the nation’s economy. With millions of domestic travelers and growing international curiosity about Nigeria’s culture and heritage, initiatives like Tropical Christmas Wonderland are creating platforms that showcase the country’s softer power. By partnering with Eko Hotels, Zenith Bank has consistently demonstrated that private sector commitment can serve as a catalyst for economic diversification and cultural diplomacy.
Speaking on the partnership, Dr. Iyadunni Gbadebo, Sales & Marketing Director at Eko Hotels, remarked:
“Nigeria’s story is bigger than the challenges often highlighted in the media. Through Tropical Christmas Wonderland, we are investing in experiences that tell the world a different story—one of joy, creativity, and community. Tourism is not just about travel; it’s about identity, and Zenith Bank is proud to play its role in shaping Nigeria’s identity as a nation of hospitality and festive brilliance.”
Over the past seven years, Tropical Christmas Wonderland has grown into one of Africa’s most iconic festive destinations, drawing thousands of families, tourists, and media attention every December. From dazzling carnival processions to spectacular culinary showcases and family competitions such as the famed Familympics, the event has positioned Lagos as a hub for creativity, culture, and entertainment on the continent.
For Zenith Bank, supporting such a platform goes beyond festive cheer—it represents a strategic investment in Nigeria’s global image. “Every float, every performance, every shared smile at the Wonderland is a reminder that Nigeria is a place of possibilities. Together, we aim to inspire pride at home and curiosity abroad. It’s about showing the Nigeria we know: colorful, innovative, and welcoming.”
Since first coming on board as a sponsor, Zenith Bank has been instrumental in expanding both the reach and ambition of Tropical Christmas Wonderland. Its support has enabled the creation of larger-than-life spectacles, community-centered activities, and international-standard hospitality experiences that attract visitors from across Africa and beyond.
The partnership has also strengthened Zenith Bank’s corporate social responsibility footprint, embedding youth engagement, local artisanship, and cultural promotion with this family holiday experience. As Nigeria seeks to diversify its economy, strengthen tourism, and enhance its global reputation, the bank has proven itself a steady force—its annual Zenith Lights display along Ajose Adeogun already a beloved Lagos tradition that inspires joy and togetherness.
This December, as Eko Hotels transforms into a Kingdom of Lights, Zenith Bank’s imprint will shine brightly—not just as a sponsor, but as a partner in Nigeria’s journey to becoming a global Afrotourism destination.
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