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AFRIMA APPOINTS SALIF “A’SALFO” TRAORÉ AS COTE D’IVOIRE’S COUNTRY DIRECTOR

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The International Committee of All Africa Music Awards, AFRIMA, in
partnership with the African Union Commission, has appointed Mr. Salif
“A’salfo” Traoré as the Country Director of Côte D’Ivoire, West Africa
for All Africa Music Awards, AFRIMA.

The appointment was announced on the 17th of May, 2021, in Casablanca,
Kingdom of Morocco following the unanimous decision of the International
Committee of AFRIMA.

According to the Manager, Brand and Communication, AFRIMA, Ms. Zineb
Seyad, “the core of AFRIMA’s mandate is to unify the African continent
through music, and the role of the country director in achieving these
objectives is key. Thus, the appointment of Mr Traore is a significant,
strategic step in the right direction specifically for the African
creative industry and largely, the continent, as he possesses the skills
and fortitude to contribute towards realizing the vision of AFRIMA.”

The appointment comes as no surprise as Mr Traoré is acknowledged as a
giant in the African music and creative industry; his experience in
music as a musician; songwriter; producer; and record label owner spans
over 20 years. His band, Magic System, in 1999, pioneered a new sound in
the Ivorian music scene, recorded a song “1er Gaou” which became a smash
indie hit in Africa and France three years later. The song meant the
breakthrough of the little-known Magic System and setting the pace for a
new generation of music in Côte D’Ivoire and Africa.

In 2012, Mr Traoré was appointed UNESCO Goodwill Ambassador by Irina
Bokova for his messages for peace. His popularity among policy makers,
as well as his expertise in music production, event project management
and media positions him as an exemplary ambassador to the values and
goals of AFRIMA.

The Country Director plays a key role in the International Committee of
AFRIMA’s comprehensive and stakeholders-based approach through a high
level of strategic leadership and partnership. He carries out direction,
leads, builds and maintains partnerships and relationships among the
stakeholders; government and policy makers; entertainment, music and
creative industry; the media and fans of African music. He is ultimately
accountable in his country office for all aspects of AFRIMA’s strategic
partnerships, leading the consolidation and development of AFRIMA’s
programme.

In partnership with the African Union Commission, (AUC), All Africa
Music Awards, AFRIMA, is a music and cultural initiative developed to
celebrate, reward and showcase the rich musical heritage of Africa,
stimulate conversations among Africans and between Africa and the rest
of the globe about the great potentials and values of the African
culture and artistic legacy for the purpose of creating jobs, reducing
poverty, calling attention of world leaders to Africa and promoting the
positive image of Africa to the world.

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‘I had the idea for my movie while drunk’ – Tiwa Savage

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Nigerian singer, Tiwa Savage has revealed that her debut movie ‘Water & Garri’ was conceived while she was intoxicated.

She disclosed this at the pre-launch press conference held at the Livespot Entertainment Centre in Lagos, on Thursday.

“I said this before, this is an idea I had in my head when I was drunk in my room, and when I brought the idea to my amazing team, they didn’t make me feel stupid. They actually just said this is a brilliant idea,” Savage recounted.

‘Water & Garri’ premiered on Prime Video on May 10.

The movie follows the story of Aisha (Tiwa Savage), a young woman who has been estranged from home, returns to find her native home, vastly transformed from the one she left behind.

It also stars Andrew Bunting (as Kay), Mike Afolarin (as Mide), and Jemima Osunde (as Stephany).

The movie was filmed in Cape Coast, Ghana, and directed by Meji Alabi.

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FULL LIST: The 10th AMVCA 2024 winners…..

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The 10th Africa Magic Viewers’ Choice Awards was held today at the Eko Hotel and Suites, Lagos State.

The AMVCA, an annual award presented by MultiChoice, recognises outstanding achievements in television and film.

Below is the list of winners:

Best Makeup

Francesca Otaigbe (Over the Bridge)

Campbell Precious (Mami Wata) – WINNER

Hadizat Gambo (Mojisola)

Hakeem Onilogbo (Jagun Jagun — The Warrior)

Feyisayo Oyebisi (A Tribe Called Judah)

 

Best Art Direction

Blood Vessel (Victor Akpan)

Over The Bridge (Abisola Omolade) – WINNER

Breath of Life (Okechukwu Frost Nwankwo, Kelechi Odu)

 

The Black Book (Pat Nebo and Chima Temple)

Jagun Jagun: The Warrior (Tunji Afolayan)

Mami Wata (C.J ‘Fiery’ Obasi)

Omen (Eve Martin)

 

Best Costume Design

Demola Adeyemi (Over The Bridge)

Bolanle Austin Peters, Ituen Basi, Folake Coker and Clement Effanga (Funmilayo Ransome-Kuti)

Lola Awe (Jagun Jagun: The Warrior) – WINNER

Bunmi Demilola Fashina (Mami Wata)

Daniel Obasi (Breath of Life)

 

Best Writing TV Series

Skinny Girl in Transit Season 7 (Bunmi Ajakaiye, Ifeanyi Barbara Chidi and Abdul Tijani- Ahmed)

Wura Season 2 (Jeffery David Musa, Olumide Kuti & Esther Oyiza Kokori)

Visa on Arrival (Bovi Ugboma)

MTV Shuga Naija (The MTV Staying Alive Foundation)

Volume (Mona Ombogo) – WINNER

Masquerades of Aniedo (Timendu Aghahowa & Motunde Akiode)

Slum King (Donald Tombia, Ifeanyi Barbara Chidi, Fatimah Binta Gimsay & Xavier Ighorodje)

Best Writing in a Movie

Breath of Life (BB Sasore)

Over The Bridge (Tosin Otudeko)

Funmilayo Ransome-Kuti (Tunde Babalola) – WINNER

Jagun Jagun: The Warrior (Adebayo Tijani)

Afamefuna (Anyanwu Sandra Adaora)

A Tribe Called Judah (Olufunke Ayotunde Akindele, Collins Okoh and Akinlabi Ishola)

Mami Wata (C.J. ‘Fiery’ Obasi)

 

Best Sound Design

Ava Momoh (Over the Bridge)

Daniel Pellerin and Amin Bhatia (Kipkemboi)

Grey Jones Ossai ( Blood Vessel) – WINNER

Grey Jones Ossai (Breath of Life)

Samy Bardet (Mami Wata)

 

Best Editing

Chuka Ejorh And Onyekachi Banjo (Over The Bridge)

Holmes Awa (Breath of Life)

Alex Kamau And Victor Obok (Volume)

Dayo Nathaniel (Ogeere — Earth)

Antonio Ribeiro (The Black Book) – WINNER

Nathan Delannoy (Mami Wata)

 

Best Indigenous Language Film (West Africa)

Mami Wata (C.J. ‘Fiery’ Obasi)

Jagun Jagun (Femi Adebayo) – WINNER

Ijogbon (Kunle Afolayan)

Orisa (Odunlade Adekola)

Nana Akoto (Kwabena Gyansah)

Best Indigenous Language (East Africa)

Where The River Divides

Ormoilaa Ogol (The Strong One) – WINNER

Wandongwa

Nakupenda

Itifaki

 

Best Cinematography

Mami Wata (Lílis Soares)

Blood Vessel (Gideon Chukwu)

Over The Bridge (KC Obiajulu) – WINNER

Breath of Life (Ola Cardoso)

Jagun Jagun — The Warrior (Adeoluwa Owu)

Ijogbon — Chaos (Adekunle Nodash Adejuyigbe)

Omen (Joachim Philippe)

Best Indigenous M-Net Original

The Passenger

Nana Akoto

Apo

Irora Iya (Adeniyi Joseph) -WINNER

Love Transfusion (Kiapo Cha Damu)

 

Best Digital Content

National Treasure — Adebola Adeyela (Lizzy Jay)

Medical Negligence and Copyright Infringement — Isaac Ayomide Olayiwola (Layi Wasabi) – WINNER

Hello Neighbour — Elozonam Ogbolu, Lina idoko and Jemima Osunde

The Boyfriend — Maryam Apaokagi-Greene

 

Best Short Film

T’egbon T’aburo

Broken Mask – WINNER

Eighteenth Year

Man and Masquerades

A Place Called Forward

 

Best Unscripted M-Net Original

What Will People Say

The Irabors’ Forever After

Nwuyee Bekee (Foreign Wives) – WINNER

Date My Family Zambia

Royal Qlique (Season 2)

 

Best Scripted M-Net Original

Slum King – WINNER

Half Open Window

Itura

The Passenger

Magic Room

 

Best Supporting Actress

Joke Silva (Over the Bridge)

Fathia Williams (Jagun Jagun — The Warrior)

Itura

The Passenger

Magic Room

 

Best Supporting Actress

Joke Silva (Over the Bridge)

Fathia Williams (Jagun Jagun — The Warrior)

Bimbo Akintola (The Black Book)

Genoveva Umeh (Breath of Life) – WINNER

Eliane Umuhire (Omen)

Tana Adelana (Ijogbon — Chaos)

Ejiro Onojaife (The Origin: Madam Koi Koi)

 

Best Supporting Actor

Alexx Ekubo (Afamefuna)

Demola Adedoyin (Breath of Life) – WINNER

Itele d Icon (Jagun Jagun: The Warrior)

Gregory Ojefua (This is Lagos)

Timini Egbuson (A Tribe Called Judah)

Levi Chikere (Blood Vessel)

Ropo Ewenla (Over the Bridge)

Trailblazer

Chimezie Imo

 

Industry Merit Award

Esther Idowu Philips AKA Iya Rainbow

Richard Mofe-Damijo

Best Lead Actress

Segilola Ogidan (Over the Bridge)

Lucie Debay (Omen)

Omowunmi Dada (Asiri Ade)

Ireti Doyle (The Origin: Madam Koi Koi)

Adaobi L. Dibor (Blood Vessel)

Evelyne Ily (Mami Wata)

Kehinde Bankole (Adire) – WINNER

Funke Akindele (A Tribe Called Judah)

 

Best Lead Actor

Wale Ojo (Breath of Life) – WINNER

Stan Nze (Afamefuna)

Marc Zinga (Omen)

Gideon Okeke (Egun)

David Ezekiel (Blood Vessel)

Richard Mofe Damijo (The Black Book)

Adedimeji Lateef (Jagun Jagun — The Warrior)

Gabriel Afolayan (This is Lagos)

Best Multichoice Talent Factory Movie

Grown

Her Dark Past – WINNER

Somewhere in Kole

Full Time Husband

The 11th Commandment

Mfumukazi

Best Unscripted Series

Lol Naija (Season 1)

Nightlife In Lasgidi

The Real Housewives Of Lagos (Season 2)

Gh Queens (Season 2) – WINNER

Mutale Mwanza Unscripted (Season 1)

Best Scripted Series

Volume

Wura (Season 2)

Slum King

Itura – WINNER

Chronicles

Best Director

Moses Inwang (Blood Vessel)

Adebayo Tijani And Tope Adebayo (Jagun Jagun — The Warrior)

BB Sasore (Breath of Life) – WINNER

Johnscott Enah (Half Heaven)

C.J. Fiery Obasi (Mami Wata)

Kayode Kasum (Afamefuna)

Tolu Ajayi (Over The Bridge)

 

Best Movie

Funmilayo Ransome-Kuti

Breath of Life – WINNER

Over The Bridge

Blood Vessel

A Tribe Called Judah

The Black Book

Mami Wata

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AFRIMA: Beat S’Africa to hosting rights, stakeholders tell Tinubu, Musawa

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insists one edition must hold in Abuja, Jos, Kaduna

 

A culture and creative industry advocacy group, Arewa Creative Industry Heritage Vanguard, has called on President Bola Ahmed Tinubu and the Minister of Art, Culture, and Creative Economy, Hanatu Musawa, to lead efforts in securing the hosting rights for the next two editions of the All Africa Music Awards (AFRIMA)offered by the African Union Commission to Nigeria and South Africa as reported in the media recently. They want to ensure that at least one edition of the prestigious event takes place in the northern region of Nigeria of Kaduna, Jos or Abuja due to years of deliberate marginalization and deprivation of international events of this nature.

 

 

 

According to Dr Shehu Samadi, the President of the Vanguard, speaking from Kaduna, they have learned that the African Union (AU) invited the governments of Nigeria and South Africa to submit bids for the hosting rights for the next editions of the All Africa Music Awards (AFRIMA). As such, they are imploring and advising President Tinubu not to allow South Africa to beat Nigeria to the hosting rights as this will have implications on the national psyche of Nigerians and the development of the music industry. It called on the Honorable Minister of Art, Culture and Creative Economy, Hanatu Musawa to update Nigerians on the progress made thus far in securing the AFRIMA hosting rights, for Nigerians to know how and where to assist in achieving this common objective.

 

 

 

The group, which comprises cultural enthusiasts, music industry stakeholders, and advocates for Northern Nigeria’s music heritage, recognizes the significance of AFRIMA in promoting African music and fostering cultural exchange across the continent and with the rest of the world. Therefore, they believe it is essential for Nigeria, especially the Northern region, to play a central role in hosting the event and showcasing the country’s rich creativity and cultural diversity from its point of expertise and cultural expression.

 

 

 

Samadi emphasized three significant reasons why President Tinubu should champion the course of securing the hosting rights. The group recalls with nostalgia how President Tinubu in 2015, in person received a 23.9 karat gold plated AFRIMA trophy as the pillar of Art and Culture in Africa presented by the African Union commission.” This should motivate the President to intensify efforts to secure the hosting rightshaving experience the creative power and the global influence of AFRIMA personally.

 

 

 

The second reason is that as the Chairman of the Economic Community of West African States, ECOWAS, President Tinubu can utilize the opportunity of hosting a large-scale event like this to further his commitment towards promoting unity, economic development, and cultural diversity in the region and on the continent. Although an event of AFRIMA’s scale can cause significant ripples across the continent and around the world, Nigeria stands a chance of benefiting the most, and we in the North hope to tap into the inherent benefits as against the past practice of marginalization where such international events are preserved for the exclusive experience of the southern part of Nigeria..”

 

 

 

Thirdly, the Nigerian Music industry has witnessed astronomical global growth with little or no input from successive governments. Hosting an AFRIMA by this government provides an appropriate platform for the Tinubu Administration to establish itself as a creative industry supporting the government as well as engendering positive perception and image for Nigeria to attract tourism and foreign direct investment.

 

 

 

“Fourth, we believe that Northern Nigeria has the potential to become a tourism hub, and hosting events like this can help mitigate the effect of insecurity in our region. We are eager to host an event like this because we strongly believe that it could be used to address the issues that have plagued our region, including terrorism and banditry. By promoting peace and tranquillity, our youth can embrace hope and prosperity as well promote the budding music talents in the region who require inspiration and pragmatic motivation” he said.

 

 

 

The group is advocating for the cities of Abuja, Jos and Kaduna to be considered as host cities for at least one of the two editions of AFRIMA. The group believes that these cities are strategically located, culturally significant, and have vibrant music scenes, making them ideal venues for the event.

 

 

 

The group expresses concern over what they perceive as a pattern of neglect in the hosting of key musical events, and they call for greater inclusivity and representation for the Northern region. They note that in recent years, there has been a growing sentiment among stakeholders in the Northern music industry that the region is often overlooked when it comes to hosting major international events.

 

 

 

Samadi said: “Despite boasting a wealth of cultural heritage and a thriving music industry, Northern Nigeria has frequently found itself sidelined in favour of other regions when it comes to hosting events of national and international significance. This is unfortunate.

 

 

 

“We strongly believe that hosting AFRIMA in Abuja, Jos and Kaduna would not only stimulate economic growth and promote tourism in the region but address this feeling of discrimination against us.

 

 

 

“In addition to the big music superstars from this part of the country, Abuja, Jos and Kaduna have the infrastructure, capacity, and cultural significance to host AFRIMA successfully. It is time for Northern Nigeria to be given the recognition it deserves on the continental stage.”

 

 

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