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Re-Ignite PA Congratulates Badejo-Okusanya on re-election as President of PR Continental Body

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The entire management and staff of Re-Ignite Public Affairs Limited congratulate their Group Managing Director Mr Yomi Badejo-Okusanya on his re-election as the President of African Public Relations Association (APRA) for two-year tenure at the just concluded 2018 annual conference of the association in Gaborone, Botswana.

In a statement signed by the Executive Director/Chief Operating Officer of Re-Ignite Public Affairs in Abuja Mr. Franklyn Ginger-Eke, the management also commends the flagship firm in the group, CMC Connect Burson-Marsteller for winning a competitive laurel of the Holmes Report’s continental SABRE Awards at the conference.

Badejo-Okusanya‘s re-election by the delegates to the annual congress of member nations of Africa Public Relations Association is a show of confidence on the capacity and tremendous values he has brought to the association. His re-lection is also a mark of honor and recognition of Nigeria as one of the few nations propelling the frontiers of growth for the professional practice of public relations in Africa.

YBO as he is fondly called by friends and professional colleagues has for over a decade been flying Nigeria’s flag at the continental body. His highly inspiring and remarkable works in public relations over the years have indeed made him to stand out as a national, continental and global PR icon.

Speaking on this outstanding feat, deputy director of Re-Ignite Public Affairs, Mr Adetola Odusote who is also the Secretary General of the Public Relations Consultants Association of Nigeria, PRCAN, exalted the newly re-elected President. “YBO”, he said, “has done so much for PR profession not only in Nigeria but across Africa. When he was the Secretary General of APRA, he was able to get Africa’s heads of governments to recognise and affiliate with APRA through the African Union [AU]. That was why he was able to get the AU to host the 26th edition of the APRA Conference at the newly constructed AU Headquarters in Addis Ababa, Ethiopia in 2014. The conference was flagged off by the then AU Chairperson and Ethiopian Prime Minister Hailemaeian Desalegn.

“We also wish to congratulate the entire management of our sister firm CMC Connect Burson-Marsteller for beating other public relations firms across Africa to emerge winners of the coveted Holmes Reports’ 2018 SABRE Awards Africa in the Public Sector/Government category; and for receiving a Certificate of Excellence on its entry for Airtel Touching Lives Season 3 in the Corporate Social Responsibility category”, Odusote stated.

“While wishing the APRA President a successful new tenure in office, we want to encourage APRA not to waiver in its determination to change the African narrative and reposition the continent for global appreciation as the new investment destination of choice with young and talented population,” Ginger-Eke concluded.

Re-Ignite Public Affairs is Nigeria’s first full service public affairs consulting firm that deploys innovative trends in providing research based, strategic solutions aimed at enhancing democracy, good governance and effective stakeholders engagement.

Re-Ignite empowers organizations with tools that enhance governmental and legislative relationships; shape public policy and public opinion towards achieving their business goals.

News and Report

Illegal Cosmetics: NAFDAC shuts down N50 million worth counterfeit cosmetics operation in Lagos 

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The National Agency for Food and Drug Administration and Control (NAFDAC) has closed an illegal cosmetics manufacturing facility at Benue Plaza, Trade Fair Complex, Lagos State, in a significant enforcement operation targeting counterfeit products.

 

In a post shared by NAFDAC on X (formerly Twitter), the agency revealed that its officers uncovered large quantities of unregistered chemicals, expired products, and packaging materials intended for the production of fake cosmetics.

 

Over 1,200 cartons of counterfeit goods were seized from the location. Expired cosmetics were reportedly being revalidated for sale, raising serious concerns about consumer safety.

 

 

The agency also confiscated equipment used in the illicit manufacturing process, such as mini-mixing containers, unlabelled chemicals, batch coding materials, and thinners.

 

These materials were transported to NAFDAC’s office for further investigation. The agency estimates the street value of the confiscated goods at approximately N50 million.

 

 

NAFDAC has reiterated its commitment to protecting public health by clamping down on illegal and unregulated products in the Nigerian market. In a statement, the agency urged consumers to exercise caution when purchasing cosmetics, particularly from unverified sources, and to report any suspicious products to NAFDAC for further action.

 

This operation underscores NAFDAC’s ongoing efforts to combat the production and distribution of counterfeit goods, which pose significant risks to public health and safety.

 

 

The agency has emphasized that such enforcement actions are part of a broader strategy to ensure that only regulated and certified products reach consumers, safeguarding the integrity of Nigeria’s cosmetics market.

 

 

What to Know

 

 

In a related development, about 5 months ago NAFDAC sealed several unregistered bakeries and water-packaging companies operating without the agency’s approval in Plateau State.

 

According to Mr. Shaba Mohammed, Director of NAFDAC’s North Central Zone, the closure followed inspections that revealed substandard Good Manufacturing Practices (GMP) in the water-packaging firms. As a result, these companies were shut down to prevent the circulation of potentially unsafe products.

 

 

In addition to this, numerous patent medicine stores were sealed for selling expired and unregistered medical products. The raid, part of NAFDAC’s routine inspections in local government areas such as Dengi, Wase, Yelwa Shendam, and Namu, was aimed at enforcing compliance with safety standards and protecting public health.

 

Mr. Mohammed emphasized that NAFDAC remains committed to ensuring only certified and safe products are available to Nigerian consumers.

 

He urged the public to be vigilant, choosing only NAFDAC-registered goods, and to report any suspicious or expired products.

 

 

He also reiterated that businesses found violating the agency’s regulations would face appropriate sanctions, while advising aspiring entrepreneurs to seek guidance on product registration to avoid penalties.

 

 

 

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Yahaya Bello visited EFCC headquarters, officials didn’t interrogate him- Media team

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The Media team of the former Kogi State governor, Yahaya Bello has insisted that he was at the facility of the Economic and Financial Crimes Commission.

 

Earlier, the team said the ex-governor honoured the invitation after consultation with his legal team and political associates.

 

 

Reacting, the anti-graft agency’s spokesperson, Dele Oyewale denied that the former governor was in its custody, adding that Bello remains wanted.

 

But Bello’s team, in another statement by its Director, Ohiare Michael, said Bello was at the EFCC office alongside his successor, Usman Ododo.

 

 

He added that the EFCC did not, however, interrogate him and told him he could leave.

 

 

Michael said, “Earlier today, we reported the voluntary visit of former Governor of Kogi State, Yahaya Bello to the Economic and Financial Crimes Commission office to honour the Commission’s invitation.

 

 

In the statement, we reiterated the former Governor’s great respect for the rule of law and constituted authority and stressed that all the while, he only sought the enforcement of his fundamental rights in order to ensure due process.

 

 

The EFCC did not, however, interrogate him as officials told him he could leave. We don’t know what this means yet. As we write, Yahaya Bello has left the EFCC office. He was accompanied there by the Governor of Kogi State, Ahmed Usman Ododo.

 

“Recall that the case has been before a competent court of jurisdiction, and Alhaji Yahaya Bello had been duly represented by his legal team at every hearing. The former Governor decided to honour the invitation to clear his name as he has nothing to hide and nothing to fear.”

 

 

 

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What exactly is Yemi Cardoso doing at the CBN – Toni Kan

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On September 22, 2024 Yemi Cardoso will mark one year in office as the governor of the Central Bank of Nigeria at a time of unprecedented economic headwinds. What will his scorecard look like?

A while back, I was discussing with a few friends and as is the case where one or two or more Nigerians are gathered, the discussion segued naturally to the economy. It was school fees season and three of us have children schooling abroad.

At some point, one of my friends blurted out. “Naira is now N1,580 to the dollar. What exactly is Cardoso doing at the CBN?”

This particular friend holds an MBA from a foreign university and runs two businesses in Nigeria so I was quite surprised when he reduced the functions of the CBN governor to just managing the value of the naira.

But it was not surprising. Speak to ten Nigerians and they will express almost the same sentiments. What is Cardoso doing if he can’t manage the foreign exchange rate?

The question is a valid one but also a bit reductionist because the job of a CBN governor extends beyond foreign exchange management, to include formulation and implementation of monetary policy, ensuring financial stability, reserve management, banking regulations, setting interest rates and more.

So, reducing the job description of the CBN governor to just one item in a long shopping list would be akin to a man who spends his time brushing one single tooth out of 32.

Why is foreign exchange management so important to Nigerians? Well, the short answer is that it makes news and impacts us in a lot of ways – school fees, medical care, travel, cost of goods, etc.

The naira has been making serious news since Cardoso assumed the mantle at CBN. According to the most recent World Bank’s biannual publication, Nigerian Development Update, of December 2023, the naira “depreciated against the US dollar by approximately 41% in the official market and by about 30% in the parallel market” between June and December 2023.

This was in the wake of the liberalization of the foreign exchange market or (managed) floating of the naira because the CBN is still intervening to reduce the pressure on the naira. Why was the naira floated? It was to ensure that the naira finds its true value, checkmate round tripping and remove speculative arbitrage. The ultimate aim is to achieve parity through a positive contraction in the gulf between the official and parallel market rates. But this cannot be achieved overnight.

Yemi Cardoso admitted as much when he appeared before the House of Reps in February 2024. Acknowledging that foreign exchange management is a key part of his remit, he also noted that ““the genuine issue impacting the exchange rate is the simultaneous decrease in the supply of, and increase in the demand for, dollars. It also seems that the task of stabilising the exchange rate, while an official mandate of the CBN, would necessitate efforts beyond the apex bank itself.”

This is because boosting the value of the naira against the dollar depends on more than just the CBN defending the naira. There are other factors; oil prices in the international commodity market, a productive economy, growth in exports both oil and non-oil products, increase in foreign reserves and dollar availability which often receives a boost from diaspora remittances, a reduction in the demand for dollars and containment of inflation.

The CBN is working to make these happen and Cardoso hit the ground running by taking quick key decisions; mandated banks to adhere to Net Open Position (NOP) limits to discourage hedging and prevent excessive holding of foreign currency assets. He also ensured that backlogs of unpaid forex obligations were cleared.

But the fact remains that for an economy to grow and the local currency gain strength there must be a convergence of both monetary and fiscal policies? Monetary policy is not a silver bullet.

We saw some movement recently on the fiscal front. The first domestic dollar denominated bond was oversubscribed by 180%. Planned to raise $500 million, the bond secured $900 million in commitments.

While the oversubscription surprised analysts and underlined investors’ confidence not just in the ongoing economic reforms but Nigeria’s economic stability and growth prospects there are concerns that the bond should have been targeted more at diaspora remittances instead of domestic dollar deposits as it put demand pressure on the dollar in local supply and the CBN may have to cough up about $200m in 5 years with interest rates of 9% per annum for bond holders.

While the jury is still out on the bond’s final impact on the economy, the fact remains that seamless fiscal and monetary synergy is required to get us out of the doldrums.

Prior to this, the CBN under Cardoso had recorded an all-time high $553m diaspora remittance inflow in July 2024 up by 130% compared to 2023. That significant uptick was thanks to the CBN’s decision to grant access to new and eligible international money transfer operators (IMTOs) to trade on the official foreign exchange (FX) window, implementing a willing buyer-willing seller model, and enabling timely access to naira liquidity for IMTOs thereby enhancing liquidity in Nigeria’s FX market.

There have been other monetary, credit and foreign exchange policy initiatives introduced by Cardoso which are yielding positive results.

The Monetary Policy Rate was raised to 26.75% in July 2024, the 4th time in seven months. The increase which impacts the cost of borrowing while encouraging savings is to moderate inflation while ensuring price stability. While analysts have argued that it could stifle productive activity, the increase in the MPR appears to be having a salutary effect on month on month inflation with inflation dropping by 1.25% compared to July according to the Nigerian Bureau of Statistics (NBS).

To address the expressed concerns the CBN has lifted import restrictions on 43 goods with the aim of achieving stability and fostering growth because cheaper imported inputs will lead to local production which will in turn boost employment as closed factories re-open and consumers will benefit from more affordable imported retail products.

The restrictions which had been in place for about eight years was ostensibly to conserve forex and encourage local production as importers were barred from using forex sourced from the official market to import the goods. But the reverse seemed to be the case as the imports continued with importers sourcing their forex from the parallel market thereby “exerting additional demand pressure on the parallel market, widening the gap with the official rate and permanently segmenting the market.”

To reduce demand pressure in the foreign exchange market and promote price discovery, the CBN re-introduced the retail Dutch Auction System (rDAS). The Dutch auction mechanism is not new having been applied previously in 1987, 1990 and from 2002 – 2006. The system is helping sanitise the foreign exchange market by allowing for an objective evaluation of forex demand and supply ensuring that demand is for end users. Predicated on the volume of forex available for sale, rDAS, by giving forward guidance, promotes forex stability.

On August 6, 2024 $1.18bn bids were received from 32 banks with total bids of $876.26bn from 26 banks qualifying while $313.69 from six banks were disqualified for various reasons ranging from late submission, wrong template to unverifiable forms. In the pursuit of transparency, all the bids have been published on the CBN website. The effect of the return of rDAS was felt immediately with an appreciation in value.

Aside sale to banks through rDAS, the CBN is also ensuring forex availability to registered and qualified Bureaux de Change operators.

Another key initiative was the announcement that the CBN would no longer indulge the FG’s Ways and Means appetite until the previous loans, put at N18.16 trillion which is 40% higher than total money in circulation as at 2023 are repaid. Cardoso said the bank will insist on following the rules which states that the CBN cannot advance the federal government more than 5% of revenue earned in the previous year. Bold and fraught with political implications, it is meant to reduce currency in circulation and so moderate inflationary pressure.

Cardoso’s attempt to moderate government spending and fiscal dominance has already received political push back with the National Assembly approving an increase of that threshold from 5 to 10% of annual revenue.

In terms of its regulatory functions as banker to the banks, the CBN is focused on ensuring the financial stability of Nigerian banks. It is strengthening the banking system through the upward review of the minimum capital requirements, increase in the Cash Reserve Ratio (CRR) and ring fencing of the banking system through the Unclaimed Balances Trust Fund (UBTF) Pool Account.

According to the recapitalisation guideline issued on March 28, 2024, commercial banks with international authorization are now required to have a new minimum capital of N500bn which the CBN says will “enhance their resilience, solvency and capacity to continue to support the growth of the Nigerian economy.” While the targets differ based on the bank’s licence, the recapitalisation exercise is supposed to take place over 24 months and conclude on March 31, 2026. At the time of writing, share raise offers by Fidelity, Access and Guaranty Trust have been oversubscribed.

The increase of the CRR to 27.5% will help ensure that Nigerian banks are cash positive while reducing the amount of cash in circulation thereby helping achieve the CBN’s inflation moderation agenda.

The Unclaimed Balances Trust Fund (UBTF) Pool Account will warehouse “unclaimed balances in eligible accounts” helping to protect the banking system by limiting incidents of fraud to which dormant accounts are susceptible.

Finally to ensure that the policy initiatives are communicated and understood, the CBN is encouraging transparency with a return to full disclosure in the form of regular publications of reports and data. According to the CBN this is to reaffirm its “commitment to fostering transparency and accountability in the Nigerian economy.” It will also complement the data available from other sources like the NBS thus providing Nigerians a better view of the economy.

But is it working and is any one taking notice? To return again to the question we posed at the beginning; what will Cardoso’s scorecard look like?

While the naira’s battle against the dollar will dominate discourse, his adoption of proactive forex policies, regulatory initiatives and a robust  inflation-targeting framework indicate that Cardoso has shown himself as a CBN governor capable of coming up with and translating strategic initiatives into actionable outcomes.

One year into his tenure, the CBN’s target inflation rate of 21.4% has not been achieved and the naira is still on the back foot relative to the dollar, but time may well be on his side but not so for impatient Nigerians eager to see quick wins.

 

Toni Kan, is a PR expert and financial analyst.

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