PZ Wilmar vegetable cooking oil brand, Mamador, lend its weight to the hosting of the inaugural edition of the Nigerian Food Fiesta held at the Tafawa Balewa Square Lagos recently. The fiesta was organized by Aresveepee Limited, a specialized events company. In the words of Ndidi Ezeudeuyi, a brand mangement staff of PZ Wilmar, food festivals are a key part of the cultural life of vibrant, successful economies. They are a very colourful and important addition to a country’s attraction for tourists. Countries like America, Germany, Britain, Austria have hundreds of food festivals. He pointed out that food festivals allow a city, region or country to showcase its food culture and allows leading food brands to share their offerings and interract with consumers in fun and friendly atmosphere. As leader of the cooking oil brand in Nigeria, Mamador was very delighted have supported the staging of Nigeria first food fiesta .PZ Wilmar sponsored a table at the food fiestas and frying and cooking all sorts of delicacies-burns, fish, puff etc with Mamador cooking oil. Mamador has emerged the leading cooking brand after 15 months of entering the market as several consumers have tasted and believed that Mamador is 100% pure. PZ has partnered with the largest cooking oil makers in the world, Wilmar, to bring the high quality cooking oil Mamador to Nigerian consumers PZ as a group firmly believes in its mission to bring high quality healthy nutrition to consumers. Ezeudeuyi stated further that the participation by PZ wilmar in the Food Fiesta reflects the company support for innovation and entereneurship.
