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Why You Need An Independent PR Measurement Agency In Your 2018 Communication/PR Budget

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Following the current economic recession in the country, businesses, whether big or small have started looking at ways of reducing their expenditure by proper planning and budgeting. A lot of companies have started strategizing and planning their Communications and PR budget ahead of 2018.
One key area companies are looking at is the area of Independent PR Measurement budgeting and planning. The days are over when organizations just spend without measuring or getting key insights of their industry. The awareness of PR Measurement is growing by the day.
Some of the key economic sectors that are fast embracing PR measurement include the financial sector, FMCG, Airlines, NGO and Government. It is a common knowledge that media monitoring and measurement played a key role in the Edo State Gubernatorial election that saw Godwin Obaseki becoming the governor-elect of the state, from crisis measurement to situation analysis and reputation measurement.

Independent PR measurement services will help organizations save cost and at the same time help brands get value for their communications and PR expenditure in 2018. For there to be an accurate, precise and effective PR plan, PR Measurement services, should be taken into consideration and independently as well.
Some of the key tasks that a PR measurement agency can help an organization achieve include Media Performance Audit, Print & Online media Journalist Relationship Measurement (JRM), Reputation measurement, Media Campaign Evaluation, PR impact score analysis, Fake News analysis, Crisis Measurement, Competitive Analysis and many more.

News and Report

Just In: Tinubu Set To Embark on  Two-weeks Annual Leave.

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President Bola Ahmed Tinubu has announced a two-week annual leave

 

According to Bayo Onanuga Special Adviser to the President (Information & Strategy) President Bola Tinubu will depart Abuja today for the United Kingdom to begin a two-week vacation, part of his yearly leave.

 

He will use the two weeks as a working vacation and a retreat to reflect on his administration’s economic reforms.

 

He will return to the country after the leave expires.

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Alleged Corruption : El-Rufai denies allegations, vow to swear on Quran….

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A former Governor of Kaduna State, Nasir El-Rufai, has asserted that his entry into politics was driven solely by a desire to serve the people, not to amass wealth or siphon public funds.

 

El-Rufai made this declaration on Tuesday during a Hausa program aired on Freedom Radio, Kaduna.

 

Speaking candidly, the former governor dismissed allegations of financial misconduct during his administration, maintaining that he was already financially content before assuming office.

 

The Kaduna State House of Assembly had earlier indicted El-Rufai’s administration for the misappropriation of over N423 billion during his eight-year tenure.

 

 

However, El-Rufai and his associates have categorically denied the accusations, labeling them as politically motivated.

 

“I did not join politics to steal money or enrich myself. I was satisfied with what I had before becoming governor,” El-Rufai stated, adding that he is ready to swear on the Quran to prove his innocence if other former governors and current leaders do the same.

 

 

“I have always prayed for guidance in all I do, and I strive not to betray the trust of the people. Whenever the former governors of Kaduna State and other leaders are ready to swear with the Quran that they never misappropriated public funds, I will join them. I have no fear because I know I never took money that belonged to the people,” he said.

 

 

The former governor expressed dismay over the allegations, saying his administration has been accused without any clear evidence of where the money went missing or who took it.

 

He further claimed that his allies were being targeted and invited by the Independent Corrupt Practices Commission and the Economic and Financial Crimes Commission as part of a smear campaign against him.

 

“I have left everything to God’s judgment. I have prayed and will remain silent on the issue. I have instructed my lawyers to take legal action against those tarnishing my name, but for now, I’m focused on my activities like reading and writing,” he said.

 

 

El-Rufai emphasised that service to the people continues even after leaving office, stating, “You don’t need to hold a position in government to serve. We are still working with like-minded individuals who genuinely want to serve the people, not those seeking to enrich themselves.”

 

Looking ahead, El-Rufai revealed that he intends to return to politics in 2027 after completing his studies, remarking, “There is no retirement in politics. God willing, we will return and continue serving the people.”

 

 

 

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Alleged N27bn fraud: Ex-Taraba Gov., Ishaku, Spends 5th Night in EFCC Cell

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A FCT  High Court in Maitama, Abuja, on Monday remanded former Taraba State Governor, Darius Ishaku and former Permanent Secretary of the Bureau for Local Government and Chieftaincy Affairs, Bello Yero, in the custody of the Economic and Financial Crimes Commission.

 

The duo was arrested on September 27 for allegedly diverting N27bn belonging to the Bureau for Local Government and Chieftaincy Affairs.

 

In the suit, marked CR/792/24, filed before the Federal Capital Territory High Court, the EFCC accused the defendants of diverting N1,010,000,000 to their personal use between August 25, 2015, and March 21, 2016, in Abuja.

 

The anti-graft agency stated that this amount formed part of the 2.5 percent contingency funds belonging to the Bureau for Local Government and Chieftaincy Affairs.

 

 

The EFCC further alleged that the duo committed an offense contrary to Section 315 of the Penal Code A, Cap 532, Laws of the Federal Capital Territory of Nigeria 2007, which is punishable under the same section.

Other sums allegedly diverted by the defendants as part of the contingency fund include N650,686,369.99 between January 6, 2019, and April 29, 2021; N193,030,000 between January 2019 and April 29, 2021; and N170,549,842.00 between January 6, 2019, and April 29, 2021, among others.

 

Upon their arraignment, the defendants, according to a statement by the EFCC spokesperson, Dele Oyewale, pleaded not guilty. Oyewale stated that the prosecution counsel, Rotimi Jacobs (SAN), asked the court for a trial date and an accelerated hearing of the matter.

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