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Why Goldberg unveiled its new identity, ‘Your Excellency’ in Lagos

Published

7 years ago

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The determination by Nigerian Breweries Plc to further strengthen the affinity of Goldberg Lager Beer with consumers in the South West has been identified as the basis upon which the brand’s new credential campaign was activated in Lagos and Ibadan. The brand recently unveiled its new identity in a credential campaign named: ‘Your Excellency’.

Patrick Olowokere, Corporate Communications/Brand PR Manager, Nigerian Breweries Plc said the activation could not have been held at any other place because Goldberg is the number one brand in the South West region. “Your Excellency could not have commenced its journey from any other place apart from the South West of Nigeria where it is the favourite beer brand of the people”, he stated.

Due to the brand’s cultural affinity with the people in South West Nigeria and the loyalty of consumers there, Olowokere said the unveiling was held at the two locations to strengthen the bond that has developed over the years between consumers in the South-West and Goldberg lager beer.

According to him, the people of the Southwest and Goldberg lager beer also share a common bond – respect for traditional values and institutions. That is why the brand has thrown its weight behind festivals like Ojude Oba in Ogun State; Udiroko in Ekiti State and the Osun-Osogbo in Osun State, festivals that define and capture the essence of the cultural ethos of the people.

Corroborating him, Emmanuel Agu, Portfolio Manager, Mainstream Lager and Stout Brands, Nigerian Breweries Plc said as a brand that demonstrates its high regards for the culture and traditions of its target consumers, Goldberg is a befitting beer that deserves the befitting title: “Your Excellency”. “No other beer brand matches Goldberg’s respect for the people’s culture. Goldberg has demonstrated that it occupies a class of its own in adding value to the way of life of the people”, he stated.

Similarly, Funso Ayeni, Senior Brand Manager, Regional Mainstream Brands, Nigerian Breweries Plc, said “just as “Your Excellency” is at the apex of all kinds of addresses used for occupants of certain positions of high standing all over the world, that is how “Your Excellency” is a befitting address for the befitting beer, Goldberg.”

The activation of the campaign attracted a large turnout of consumers as well as the company’s distributors in Lagos and Ibadan. The events featured colourful cultural performances as well as an appearance by wave making Lil Kesh in Lagos and the popular Small Doctor in Ibadan.

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Lagos Takes a Giant Leap Towards a Cleaner, Greener Future with Proper Waste Disposal Bins

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24 hours ago

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December 11, 2024

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Join the Movement to Build a Culture of Proper Waste Segregation and Disposal in Lagos. 

 

As part of its efforts to promote a cleaner, greener, and healthier environment, The Architects Place Ltd In conjunction with the Ministry of Environment and Water Resources has launched an initiative to provide proper waste disposal bins across the state.

 

The initiative, which is aimed at building a culture of proper waste segregation and disposal, is designed to encourage residents, businesses, and institutions to properly dispose their waste and recyclables.

The proper waste disposal bins, which are designed to accommodate different types of waste, including recyclables, organics, and non-recyclable waste, will be strategically located in public spaces, markets, and other high-traffic areas.

 

This will help to reduce the amount of waste that ends up in landfills and waterways, improving environmental health and reducing the risk of disease. By providing separate bins for recyclables, the initiative will encourage residents and businesses to recycle more, reducing waste and conserving natural resources.

 

We urge all residents, businesses, and institutions in Lagos to join us in this effort to build a culture of proper waste segregation and disposal. Together, we can make a difference and create a cleaner, greener, and healthier environment for all.

 

For more information on the proper waste disposal bin initiative, please contact:

 

Ministry of Environment & Water Resources, Alausa Lagos State.

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News and Report

National Grid Collapses 12th Time In 2024

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24 hours ago

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December 11, 2024

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Nigerians were left in darkness on Wednesday following yet another collapse of the national power grid.

 

Since January 2024, the grid has collapsed 11 times.

 

 

In just one week in October, the grid failed three times, causing widespread blackouts and prompting reactions from Nigerians

 

 

A tweet from Nigeria’s National Grid official handle confirmed the collapse at approximately 2:09 pm on Wednesday.

 

“The major grid setback has occurred and the restoration is to commence,” the tweet stated.

 

 

 

 

More to come…

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News and Report

Just In: Abuja High Court Denies Yahaya Bello’s Bail Request…..

Published

2 days ago

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December 10, 2024

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A High Court of the Federal Capital Territory (FCT) in Maitama has rejected the bail request by former Kogi State Governor, Yahaya Bello.

 

Bello is standing trial, along with two others, on an alleged N110bn money laundering charge brought against him by the Economic and Financial Crimes Commission (EFCC).

 

Justice Maryanne Anenih, in a ruling on Tuesday, faulted the competence of Bello’s bail application, stating that it was filed prematurely.

 

Justice Anenih held that, since the application was made when Bello was neither in custody nor before the court, it was deemed incompetent.

 

She said: “Consequently, the instant application, having been filed prematurely, is hereby refused.”

 

 

 

More to come…

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