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Data-Driven Growth: How The Advantage Solution Is Reshaping Pharmacy Practices Across Africa

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Are you a pharmacy owner or manager who wants to grow your business and practice while providing better healthcare access to your community? Do you want to leverage the power of technology and data to optimize your operations, increase your revenue, and enhance your patient outcomes? If yes, then you need to know about The Advantage, a solution that is transforming the pharma and healthcare sectors in Africa from the bottom up.

The Problems in the Pharma and Healthcare Sectors in Africa

The pharma and healthcare sectors in Africa face many challenges, such as low profitability, poor access, and lack of data. According to the World Health Organization, Africa accounts for only 2% of the global pharmaceutical market, despite having 16% of the world’s population and 25% of the global disease burden. Moreover, the continent suffers from a shortage of healthcare workers, facilities, and equipment, resulting in low quality and high cost of care. Furthermore, there is a scarcity of reliable and timely data on the health status, needs, and preferences of the population, making it difficult to design and implement effective interventions.

Advantage Health Africa launches The Advantage to help pharmacies accelerate their businesses in Nigeria

One of the reasons for these problems is that we mostly do not perceive healthcare from the eyes of the patients. We have so far seen healthcare from our professional eyes and that is why we have not explored the boundless opportunities of the ‘consuming’ behaviour of the people we serve. As the first port of call for patients at the community level, there is a wealth of untapped opportunities embedded in collaborating with community pharmacies. Additionally, many pharmacies have not positioned themselves to optimise these opportunities!

The Advantage Solution

The Advantage Solution is a product of Advantage Health Africa, a health solution company that provides technology products and services to promote access to affordable and quality healthcare across Africa. The Advantage Solution is not a software as a service, but a solution that deals with the problems in the pharma and healthcare sectors from the bottom up by empowering community pharmacies as the first port of call for patients. It offers the following features and benefits:

Real-time management and insights for pharmacy operations including procurement, branding, staff management, sales, inventory and patient data management. The Advantage Solution helps pharmacies to automate and streamline their workflows, reduce errors and wastage, and improve efficiency and productivity.

Predictive capabilities for disease prevalence and consumer behaviour. The Advantage Solution uses artificial intelligence and machine learning to analyse data and generate insights that can help pharmacies to anticipate and respond to the health needs and preferences of their customers, as well as to identify and mitigate potential risks and opportunities.

Access to a platform for interoperability between different healthcare players. The Advantage Solution connects pharmacies to a network of other stakeholders in the healthcare industry, such as health maintenance organizations (HMOs), healthcare innovators, global funders, regulators, health and financial institutions, big pharma and distributors, and investors. This enables pharmacies to access a wider market, offer more services, and collaborate on solutions that can improve and accelerate the healthcare ecosystem.

Access to consolidated data and a stronger distribution network. The Advantage Solution aggregates data from thousands of pharmacies across Africa, creating a rich and reliable source of information that can inform decision-making and policy-making. It also leverages a robust and efficient distribution system that can ensure the availability and affordability of high-quality medicines and products.

By using The Advantage Solution, pharmacies can grow their businesses and practice, while serving multiple stakeholders in the healthcare industry.

Potential Impacts

The Advantage Solution has the potential to create a positive impact on the healthcare ecosystem in Africa, by reaching the following milestones:

10,000 Pharmacies in Africa: The Advantage Solution aims to onboard 10,000 pharmacies across Africa, creating a network of trusted and reliable healthcare providers that can serve millions of customers.

50 Million Patients’ Data: The Advantage Solution aims to collect and analyse data from 50 million patients across Africa, creating a valuable and comprehensive database that can inform and improve healthcare delivery and policy.

N2Bn Additional Revenue: The Advantage Solution aims to generate N2Bn additional revenue for the pharmacies that use the platform, creating a sustainable and profitable business model that can support the growth and development of the pharma and healthcare sectors in Africa.

AI-Powered: The Advantage Solution uses artificial intelligence and machine learning to provide smart and innovative solutions that can enhance the performance and efficiency of the pharmacies and the healthcare system.

Integrated Care: The Advantage Solution enables integrated care, by connecting pharmacies to other healthcare players and facilitating collaboration and coordination of care across the continuum.

FAQS

Is it free for Pharmacies to come on board?

Yes, it’s free. The Advantage Solution does not charge any upfront or subscription fees for pharmacies to join the platform.

How does Aha! make money from this?

Our growth is in the growth of the Pharmacies we work with. When they grow, we grow! We will be charging a tiny percentage of their revenue (1 to 2%) which can be factored to their margins.

Can the Pharmacies add more products to the Universal list?

Yes, they can. However, the products will be reviewed and approved by the Super Admin.

Is there a mobile version?

Right now, we have the web version. The mobile version will be out in the next couple of months.

Can this version be used by distributors, wholesalers etc?

For now, we are focused on the retail pharmacies. This version may come up later. For now, we simply want to plug in their API’s. However, we will be working on a value-added platform for big pharma, distributors and wholesalers to reach the pharmacies for a more structured and data-driven supply of medicines.

How do we ensure data security and privacy?

We have a robust data protection policy and a competent tech team to ensure cybersecurity. We comply with the relevant laws and regulations on data protection and privacy, and we do not share or sell any personal or sensitive data without consent.

What is our plan to penetrate the pharmacies in rural areas?

Our vision is Africa-wide. We have a robust field force and business model, positioned to take the nooks and crannies of Nigeria and Africa. We use various channels and strategies to reach out and onboard pharmacies in rural areas, such as referrals, partnerships, incentives, and awareness campaigns.

Can individuals plug in to order their medicines?

We have a solution for that, myMedicines. myMedicines is a platform that aggregates reputable pharmacies across Nigeria and delivers high quality medicine to customers through logistics and telepharmacy. It also serves as a pharmacy benefit service for health maintenance organizations (HMOs) in Nigeria. myMedicines will plug in its API backend where last mile persons can have access to the medications on THE ADVANTAGE.

In one sentence, what is our Unique Selling Point?

Our USP is creating a solution that provides access to growth, market, interoperability between different healthcare players and opportunities for retail pharmacies to accelerate their businesses and practice. We accelerate growth of Pharmacies through access to market and operational success.

Conclusion

The Advantage Solution is a game-changer for the pharma and healthcare sectors in Africa. It empowers community pharmacies to become the concierge of wellness in delivering holistic care while driving sustainability and profitability in their businesses. It also connects pharmacies to a platform that offers access to a world of opportunities for other healthcare players that will further improve and accelerate the healthcare ecosystem. If you are a pharmacy owner or manager who wants to join The Advantage Solution, or if you are a healthcare stakeholder who wants to partner with us, please sign up for our waitlist. You can also follow us on our social media handles for more updates and information. Don’t miss this opportunity to be part of the solution that is transforming healthcare in Africa. Join The Advantage Solution today!

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Hon. Musawa, Governor Mba Declare Enugu Christmas Village Open

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The Honorable Minister of Arts, Tourism, Culture, and the Creative Economy, Hanatu Musawa assisted by Governor Peter Mba of Enugu State recently commissioned the Enugu Christmas Village.

 

The epoch-making event which is a part of the programmes lined up for the Enugu Christmas Festival, a 25-day Christmas extraveganza which kicked off on Saturday, December 7th and will run till December 31st, 2024, has been the talk of town for days.

 

Boasting of an array of attractions, including a waterpark, roller skating, archery, amusement rides, and much more, the Christmas Village’s showstopper is the stunning display of 500,000 Christmas lights, which is sure to leave visitors mesmerized.

 

Facilitated by Omu Resort, a prominent organization known for promoting tourism initiatives in Africa, the Christmas Festival promises to be an unforgettable experience.

 

Beyond a celebration of the holiday season, the Enugu Christmas Festival which offers exciting events such as the “Afrobeat Concert”, “Praise Night”, Highlife Concert”, a “Street Carnival”, a “Cultural Parade”, and a grand “Fireworks Show” is a testament to Enugu State’s rich cultural heritage and its potential as a top tourist destination, while providing a perfect opportunity to unwind with family and friends.

 

The offerings of the festival also include the highly anticipated “Santa Street Storm”‘ where over 100 Santa Claus figures on tricycles will parade through the state, bearing gifts for orphanages and the less privileged among others.

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5th Bodex Social Media Hangout: Exploring the power influence and impact of digital platforms

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The 5th edition of the Bodex Social Media Hangout (BSMH) unfolded in grand style, spotlighting the transformative power of social media in shaping narratives, fostering collaboration, and addressing societal challenges. With the theme “Social Media: The Influence, Power, and Impact,” the event attracted dignitaries, influencers, and stakeholders from across various sectors.

 

The event was moderated by the visionary Bodex Florence Hungbo, who guided the discussions with her signature poise and depth. Representing Governor Babajide Sanwo-Olu, Dr. OreOluwa Finnih, S.A. on SDG who delivered a keynote address on behalf of the governor, who was on an official trip.

Dr. Oreoluwa Finnih

The presence of Dr. OreOluwa Finnih highlighted the Lagos State Government’s commitment to leveraging social media as a tool for growth and societal well-being.

 

The Bodex Social Media Hangout is a distinguished media talk-shop fostering collaboration among social media users, professionals, and stakeholders. Focused on promoting responsible digital citizenship, BSMH aligns with the United Nations Sustainable Development Goals (SDG 3) to enhance the well-being of users and encourage cultural and societal advancements through social media.

The event emphasized the urgent need for Nigeria to address challenges such as fake news, cyberbullying, and online harassment.

 

A recent survey by The Guardian Nigeria revealed that 86% of Nigerians have encountered fake news, reflecting the pervasive influence of misinformation on social stability. Additionally, issues like mental health threats, cybercrime, and privacy concerns were discussed as critical challenges requiring immediate attention.

 

 

Through its sessions, the event showcased how social media has become a powerful tool for fostering awareness, driving economic growth, and promoting cultural exchange. Speakers and panelists also examined the darker side of digital platforms, including the rise of cyberbullying, mental health issues, and the spread of divisive content.

 

The event featured an impressive lineup of speakers and panelists who provided unique perspectives on the influence, power, and impact of social media:

Dotun Babatunde – The Impact of AI on Social Media

 

Dotun Babatunde explored the transformative role of Artificial Intelligence in the social media landscape, emphasizing its impact on the “attention economy.” He remarked, “We live in an attention economy, where human attention is a scarce commodity.” Babatunde explained how AI-driven algorithms prioritize engagement, often amplifying sensational content, but also creating opportunities for personalized and meaningful interactions. He encouraged users and creators to approach AI with a balanced perspective, recognizing both its potential and pitfalls.

 

 

A/Prof Tayo Popoola Ph.D. – Social Media: The Influence, Power, and Impact

 

Associate Professor Tayo Popoola from the Department of Mass Communication, University of Lagos, provided a thought-provoking analysis of social media’s role in society. He stated, “Social media is a double-edged sword: it empowers the voiceless but also creates spaces for misinformation and toxicity. The challenge lies in managing its influence responsibly.” Prof. Popoola underscored the importance of digital literacy in enabling users to harness the benefits of social media while mitigating its negative impacts.

 

 

Akin Olaniyan – Navigating the Social Media Age: Clout, Influence, and the Ethics of the Attention Economy

 

Akin Olaniyan delivered a compelling critique of clout-chasing in the social media era. He commented, “Give any moron a smartphone, and anything and everything becomes content. To such a fellow, clout-chasing is an end in itself, and the smartphone just makes it super-easy.” Reflecting on the quality of content creation, he added, “I am tempted to believe that their choice of subjects reflects their intellect, with the more empty-headed being the most daring.” Olaniyan called for ethical standards in digital content creation and urged society to value substance over virality.

 

 

ACP Olumuyiwa Adejobi – The Digital Detective: Solving Crimes in the Social Media Age

 

The Force Public Relations Officer, ACP Olumuyiwa Adejobi, showcased how social media has revolutionized law enforcement. He stated, “Social media is not just a platform for entertainment; it’s a valuable tool for law enforcement. By leveraging the power in the mass number of social media active users, we can solve more crimes and make our communities safer.” Adejobi shared examples of cases solved through digital platforms and emphasized the need for digital-savvy officers to maximize this potential.

 

In addition to the keynote speakers, the panelists brought fresh insights and diverse expertise to the event. Notable contributors included:

Olufemi Oguntamu, CEO of Penzaarville Africa.

Tomiwa Talabi, Founder/CEO of Lagos Life Influencer.

Dayo Oketola, Author, PR Consultant, and Former Editor at The Punch.

Iyabo Ojo, Actress, Filmmaker, and Influencer.

 

Hosted by celebrated media personality Frank Edoho, the event featured workshops, live sessions, and networking opportunities, creating an interactive atmosphere for attendees. Discussions covered a range of topics, from personal branding and content creation to the role of digital platforms in fostering community and enhancing security.

 

The panelists emphasized the power of social media in amplifying voices, holding leaders accountable, and fostering a sense of global connection. However, they also called attention to the darker aspects of the digital world, advocating for measures to combat negativity and promote a safer online environment.

 

Dr. OreOluwa Finnih reaffirmed the Lagos State Government’s vision of creating a digital ecosystem that promotes economic growth, cultural exchange, and societal well-being. The event’s mission remains clear: to foster collaboration, combat negativity, and shape Nigeria’s digital landscape for the better.

 

The Bodex Social Media Hangout remains a leading force in shaping Nigeria’s digital landscape.

 

 

In the words of Bodex Florence Hungbo: “Social media is the new oil well, Let us go fetch it.”

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Tragedy in govt house: Taraba gov’s sister Allegedly shot by escort dies

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Taraba State Governor, Dr. Agbu Kefas, is in mourning following the tragic death of his younger sister, Atsi Kefas.

 

A close family source confirmed that she died at night in Abuja, days after she sustained a gunshot wound during a gunmen attack on her vehicle along the Wukari-Kente road in the Wukari Local Government Area of Taraba State.

 

A police escort, reportedly reacting to the attack, accidentally discharged a firearm, fatally wounding her in the stomach.

 

“It’s sad that we lost her last night. We are devastated by this sad event,” the family source said.

 

The late Atsi Kefas was widely admired for her humility and kindness. Tributes have been pouring in from friends, family, and well-wishers who took the social media to mourn her.

 

 

A social media user, Kelvin Kuffi, posted on the WhatsApp group — Agbu Kefas Progress Info to mourn her demise saying, “Atsi Kefas has been a close friend for over two decades. Our friendship blossomed during our diploma days at Taraba State Polytechnic, Wukari. She was humble, sacrificial, and a joy to be around.”

 

Murtala Atumba also expressed his condolences, stating, “It’s sad indeed. My sincere condolences to His Excellency, the Governor, the First Family, and all mourners. May the Lord comfort everyone during this trying moment.”

 

Joseph Agbu and Sintali, among other social media users, also shared heartfelt messages of support for Governor Kefas and his family.

 

“May the Lord comfort H.E. Dr. Agbu Kefas and the entire family over this irreparable loss,” Joseph Agbu wrote.

 

 

The tragic incident has sent shockwaves across the state, with many calling for prayers for the governor and his family during this challenging time.

 

Atsi Kefas is remembered as a compassionate and gentle soul who touched the lives of many. Her passing is a significant loss to her family and the people of Taraba State at large.

 

When contacted, the Special Adviser to the Governor on Media and Digital Communication, Mr. Emmanuel Bello, declined comment on the matter saying, “I think family sources are in the best position to talk about the passing of the governor’s sister.”

 

There has not been an official statement from the state government or the family about the demise and burial arrangements.

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