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Data-Driven Growth: How The Advantage Solution Is Reshaping Pharmacy Practices Across Africa




Are you a pharmacy owner or manager who wants to grow your business and practice while providing better healthcare access to your community? Do you want to leverage the power of technology and data to optimize your operations, increase your revenue, and enhance your patient outcomes? If yes, then you need to know about The Advantage, a solution that is transforming the pharma and healthcare sectors in Africa from the bottom up.

The Problems in the Pharma and Healthcare Sectors in Africa

The pharma and healthcare sectors in Africa face many challenges, such as low profitability, poor access, and lack of data. According to the World Health Organization, Africa accounts for only 2% of the global pharmaceutical market, despite having 16% of the world’s population and 25% of the global disease burden. Moreover, the continent suffers from a shortage of healthcare workers, facilities, and equipment, resulting in low quality and high cost of care. Furthermore, there is a scarcity of reliable and timely data on the health status, needs, and preferences of the population, making it difficult to design and implement effective interventions.

Advantage Health Africa launches The Advantage to help pharmacies accelerate their businesses in Nigeria

One of the reasons for these problems is that we mostly do not perceive healthcare from the eyes of the patients. We have so far seen healthcare from our professional eyes and that is why we have not explored the boundless opportunities of the ‘consuming’ behaviour of the people we serve. As the first port of call for patients at the community level, there is a wealth of untapped opportunities embedded in collaborating with community pharmacies. Additionally, many pharmacies have not positioned themselves to optimise these opportunities!

The Advantage Solution

The Advantage Solution is a product of Advantage Health Africa, a health solution company that provides technology products and services to promote access to affordable and quality healthcare across Africa. The Advantage Solution is not a software as a service, but a solution that deals with the problems in the pharma and healthcare sectors from the bottom up by empowering community pharmacies as the first port of call for patients. It offers the following features and benefits:

Real-time management and insights for pharmacy operations including procurement, branding, staff management, sales, inventory and patient data management. The Advantage Solution helps pharmacies to automate and streamline their workflows, reduce errors and wastage, and improve efficiency and productivity.

Predictive capabilities for disease prevalence and consumer behaviour. The Advantage Solution uses artificial intelligence and machine learning to analyse data and generate insights that can help pharmacies to anticipate and respond to the health needs and preferences of their customers, as well as to identify and mitigate potential risks and opportunities.

Access to a platform for interoperability between different healthcare players. The Advantage Solution connects pharmacies to a network of other stakeholders in the healthcare industry, such as health maintenance organizations (HMOs), healthcare innovators, global funders, regulators, health and financial institutions, big pharma and distributors, and investors. This enables pharmacies to access a wider market, offer more services, and collaborate on solutions that can improve and accelerate the healthcare ecosystem.

Access to consolidated data and a stronger distribution network. The Advantage Solution aggregates data from thousands of pharmacies across Africa, creating a rich and reliable source of information that can inform decision-making and policy-making. It also leverages a robust and efficient distribution system that can ensure the availability and affordability of high-quality medicines and products.

By using The Advantage Solution, pharmacies can grow their businesses and practice, while serving multiple stakeholders in the healthcare industry.

Potential Impacts

The Advantage Solution has the potential to create a positive impact on the healthcare ecosystem in Africa, by reaching the following milestones:

10,000 Pharmacies in Africa: The Advantage Solution aims to onboard 10,000 pharmacies across Africa, creating a network of trusted and reliable healthcare providers that can serve millions of customers.

50 Million Patients’ Data: The Advantage Solution aims to collect and analyse data from 50 million patients across Africa, creating a valuable and comprehensive database that can inform and improve healthcare delivery and policy.

N2Bn Additional Revenue: The Advantage Solution aims to generate N2Bn additional revenue for the pharmacies that use the platform, creating a sustainable and profitable business model that can support the growth and development of the pharma and healthcare sectors in Africa.

AI-Powered: The Advantage Solution uses artificial intelligence and machine learning to provide smart and innovative solutions that can enhance the performance and efficiency of the pharmacies and the healthcare system.

Integrated Care: The Advantage Solution enables integrated care, by connecting pharmacies to other healthcare players and facilitating collaboration and coordination of care across the continuum.


Is it free for Pharmacies to come on board?

Yes, it’s free. The Advantage Solution does not charge any upfront or subscription fees for pharmacies to join the platform.

How does Aha! make money from this?

Our growth is in the growth of the Pharmacies we work with. When they grow, we grow! We will be charging a tiny percentage of their revenue (1 to 2%) which can be factored to their margins.

Can the Pharmacies add more products to the Universal list?

Yes, they can. However, the products will be reviewed and approved by the Super Admin.

Is there a mobile version?

Right now, we have the web version. The mobile version will be out in the next couple of months.

Can this version be used by distributors, wholesalers etc?

For now, we are focused on the retail pharmacies. This version may come up later. For now, we simply want to plug in their API’s. However, we will be working on a value-added platform for big pharma, distributors and wholesalers to reach the pharmacies for a more structured and data-driven supply of medicines.

How do we ensure data security and privacy?

We have a robust data protection policy and a competent tech team to ensure cybersecurity. We comply with the relevant laws and regulations on data protection and privacy, and we do not share or sell any personal or sensitive data without consent.

What is our plan to penetrate the pharmacies in rural areas?

Our vision is Africa-wide. We have a robust field force and business model, positioned to take the nooks and crannies of Nigeria and Africa. We use various channels and strategies to reach out and onboard pharmacies in rural areas, such as referrals, partnerships, incentives, and awareness campaigns.

Can individuals plug in to order their medicines?

We have a solution for that, myMedicines. myMedicines is a platform that aggregates reputable pharmacies across Nigeria and delivers high quality medicine to customers through logistics and telepharmacy. It also serves as a pharmacy benefit service for health maintenance organizations (HMOs) in Nigeria. myMedicines will plug in its API backend where last mile persons can have access to the medications on THE ADVANTAGE.

In one sentence, what is our Unique Selling Point?

Our USP is creating a solution that provides access to growth, market, interoperability between different healthcare players and opportunities for retail pharmacies to accelerate their businesses and practice. We accelerate growth of Pharmacies through access to market and operational success.


The Advantage Solution is a game-changer for the pharma and healthcare sectors in Africa. It empowers community pharmacies to become the concierge of wellness in delivering holistic care while driving sustainability and profitability in their businesses. It also connects pharmacies to a platform that offers access to a world of opportunities for other healthcare players that will further improve and accelerate the healthcare ecosystem. If you are a pharmacy owner or manager who wants to join The Advantage Solution, or if you are a healthcare stakeholder who wants to partner with us, please sign up for our waitlist. You can also follow us on our social media handles for more updates and information. Don’t miss this opportunity to be part of the solution that is transforming healthcare in Africa. Join The Advantage Solution today!

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LP national chairman, Julius Abure, arrested




Julius Abure the national chairman of the Labour Party (LP), has been arrested by the police in Benin City, Edo State.

It is currently unclear the reason behind his arrest but sources say it may not be unconnected with the recent crisis rocking the party.

Recently, he was accused of forging the signatures of some political aspirants in Ebonyi and Plateau States.

Now, it has taken another dimension. This time around, it is financial allegations. Allegations coming from no other person than the national treasurer of the party, Mrs Oluchi Oparah. The Exchequer of the Labour party who is supposed to be 100% in the know of the party’s finances accused Abure of forging the signatures of the party’s late national chairman, Abdulkadir Abdulsalam to withdraw funds totalling N21 million.

Before this most recent allegation, a governorship aspirant of the party from Ebonyi state, Mr. Eze Oko, had accused the Party’s National Chairman of alleged forgery and conspiracy that led to his replacement few days to the March 18 gubernatorial election.

Specifically, Oko alleged that at the heat of political activities leading to the gubernatorial election in Ebonyi state, the national chairman initiated moves to illegally remove him as the gubernatorial candidate with an alleged forged withdrawal letter submitted to the Independent National Electoral Commission, (INEC).

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Energy Mogul, Adewale Tinubu, takes Centre Stage at Guyana Energy Conference




Adewale Tinubu, CON, boss of energy giant, Oando Group, is always a delight to watch when in the boardroom or engaged in anything concerning business.

He usually leaves his watchers and admirers enthralled by his articulation and aplomb. He is always graceful in his fine grasp of business intricacies, with a very strong sense of deep erudition in discussions, especially in the area of economic development in Nigeria.

Of course, the foregoing may not be news to many. But what many may not know about this technocrat is that beyond his feats in the oil sector, he is endowed with oratorical power.

 That excellent trait was much on display at the ongoing Guyana Energy Conference, where the top oil player once again showcased his God-given talent.

While speaking on the topic, ‘Upstream Activities Required for a Resilient Oil and Gas Value Chain, the oil and gas mogul received intermittent standing ovations, accompanied with several rounds of applause for his dazzling and awe-inspiring speech.

Oando, Africa’s largest integrated energy solutions provider, is diamond sponsor of the third edition of the Guyana Energy Conference and Supply Chain Expo, which started on Monday, 19th February to Thursday, 22nd, 2024, attracted participation, at the highest level, from more than 21 countries also drawn in 19 sectors – outside of the energy sector.

 Participating companies at the conference tackled important concerns affecting the energy sector, as well as the challenges of climate change mitigation and maximizing the benefits of local content development in Guyana and the region.

Commenting on the conference, Mr. Tinubu posted on his social media handles.

He wrote:

 ‘’Spent the last two days at the Energy Guyana Conference and Supply Chain Expo – a first time attendee and 3rd time visitor to this beautiful country.

Myself and the #HumansofOando welcomed the President of Guyana, Dr Mohamed Irfaa1, the Prime Minister of Trinidad and Tobago Dr Keith Rowley and the Minister of Petroleum, (Trinidad and Tobago) Stuart RYoung 1 to our exhibition booth, where we walked them through Oando’s journey to date in curating Nigeria’s energy mix.

The oil and gas industry in Guyana is rapidly evolving, thus the importance of creating an enabling environment for growth cannot be understated.

Yesterday, I delivered a keynote address to industry leaders and other esteemed guests explaining the winning Oil and Gas Industry Strategy.

With the warm welcome we received we are assured of promising collaboration towards successful oil and gas venturing in Guyana’’.

Other speakers at the event include His Excellency, Dr Mohamed Irfan Ali, President of the Co-operative Republic of Guyana; Bharrat Jagdeo, Vice President, The Cooperative Republic of Guyana; the Honourable Vickram Bharrat, Minister of Natural Resources, The Co-operative Republic of Guyana; Stuart Young, Minister of Energy and Energy Industries, the Republic of Trinidad and Tobago; Antonio Almonte, Minister of Energy and Mines, the Dominican Republic; His Excellency, Sheikh Mohammed bin Abdulrahman Bin Jassim Al Thani, Prime Minister of the State of Qatar; Alistair Routledge, President, Exxonmobil Guyana and Her Excellency Jane Miller OBE, British High Commissioner to the Co-operative Republic of Guyana, among several other world class personalities.

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Hope In Time Of Crisis: A Call For Unwaivering Faith In Nigeria.




By: Ayobami Ladipo



Dear Nigerian Youths, Friends and The Social Media Community.


I feel the need to share some words with you this morning, not just for communication sake but because it’s the right thing to do at a time like this when we’re all groaning in pains.


Indeed, times are hard, the pain is unbearable, the cost of living has tripled and ripple effect of the current economic hardship on the common man can only be imagined.


Truth be told, we are all SUFFERING!


Let’s take a moment to situate this correctly, especially for those of us who are not public office holders but campaigned for President Bola Ahmed Tinubu, believed in the manifesto and still optimistic that he’ll deliver his good promises to Nigerians, it’s not been easy.


Believing in a mantra or giving support to the president at a time like this does not take away the pain, it doesn’t not alienate me or any of his supporters from the people or the present economic hardship, it just shows that we still believe that pain is normal when something good is about to be spring forth.


Standing on the mandate no mean say leg no dey pain oh, but just like Isaac believed in Abraham his father to the point of death when he had thought he would be slaughtered as a sacrifice to God before the Almighty provided a ram, we also believe that the ongoing reforms will yield a great result and restore our country’s lost glory.


When we stop believing, hope fades away and nothing good will come through, hence the PLEA for calm and for us all to put aside our political or ethnic differences right now, let’s persevere a little more and keep up the conversation for a better and working Nigeria.


We won’t stop talking, we won’t stop engaging government, we won’t stop registering our displeasure via the right channels but PLEASE let’s come together as one and show some love to one another at this trying time.


Just like the Bible says, weeping may endure for the night but joy cometh in the morning, May the joy of Nigeria come so quick and May we all be alive to witness a new Nigeria that’ll be full of prosperity and greatness .


As I conclude, I want to plead with you all that we refrain from the needless curses, insults and abuse, WE ARE ALL IN THIS TOGETHER and TOGETHER shall we witness greatness at the end.


Naija Shi Ma Dun


God Bless Nigeria 🇳🇬🙏🇳🇬

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