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CONSUMERS AND E-PAYMENT PLATFORMS

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6 years ago

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CONSUMERS AND E-PAYMENT PLATFORMS

Consumers are becoming dynamic and sophisticated. They are loyal to brands that meet their needs. Consumers want any brands that align with their aspirations and lifestyle. This is one major reason consumers opt for services or products that offer them ease, convenience and comfort.
The consumer culture is rapidly changing globally and this explains why brands identify key gaps in the lives of consumers and bridge such. Consumers are also adapting to changes and embracing the realities in the marketplace.
In a bid to engage consumers and ensure that they embrace e-payment platforms, the Nigerian Interbank Settlement Scheme (NIBSS) in conjunction with banks commenced an awareness campaign to enlighten Nigerians on the benefits of e-payment platforms. The essence of the campaign is to set an agenda to ensure that Nigerians embrace e-payment platforms for all their business transactions. This is one area where consumers need to adopt a new lifestyle by using e payment options as against paying cash for such transactions.
Consumers across the globe prefer to transact business with convenience and safety. They chose the most preferred options that eliminate bottlenecks while making purchase. It is also this globally accepted procedure that is being championed to make Nigerians see the benefit through adoption and usage of e-payment platforms. A unique selling proposition of the e -payment platform is convenience. This is intended to fit into the lifestyle of consumers as they demand for POS and instant payment platforms when shopping for their preferred brands or patronizing a service.
Though Nigerians have been used for the carrying cash, the campaign is to sensitize consumers to adopt measures the will guarantee their safety and convenience. The e-payment platforms point of sales (POS) and instant payment platforms have benefits of convenience; safety and receipt of instant value to enable people make payments for their transactions using any of their devices such as ATM cards, mobile phones, laptops, desktop, notebooks, i-pads among others.
With the digital age and mobile communications consumers do not have choice than to embrace such e-payment platforms. These platforms are forms of service that are also highly convenient, safe and efficient and with improved infrastructure. The improved efficiency of the e-payment platforms enhances greater penetration and accessibility to financial services. this is one significant advantage that is being leveraged for the e-payment options.
For NIBSS to commence a campaign on the e-payment options is a welcome development. It is a veritable avenue to re-orientate Nigerians to embrace a new payment culture.
The campaign will definitely communicate the language of Nigerians for paradigm shift. It is one that will remould the perception of the Nigerian consumers.
The importance of consumer engagement cannot be ruled out as insights should be generated to drive the campaign process. Insights need to be generated through from consumers to gauge their perception about e payment platforms and how such platforms can work for the consumers. This will serve as a feedback mechanism for consumers to evaluate the options and proffer solutions to address any challenge.
The one-on-one contact marketing approach is also a potent strategy to touch base with Nigerian consumers. This will offer useful hints and information from consumers that will ensure the success of the campaign.
It is expected that consumers will make e-payment options a lifestyle as they are constantly on the go. The reward scheme put in place in terms of incentives and discounts are integral parts of the consumer centric campaign. This is to further sustain the interest of consumers in using e-payment platforms for their business transactions.

By: Ayodeji Mayokun Ayopo

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FCTA uncovers illegal oil refining warehouse in Abuja

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1 day ago

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December 2, 2023

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In continuation of the city cleaning exercise, Authorities of the Federal Capital Territory Administration (FCTA) with operatives of security personnel have uncovered an illegal oil refining warehouse in Mabushi, opposite Mobile filling station on Ahmadu Bello way in Abuja.

 

The Director, Department of Development Control, FCTA, Mukhtar Galadima after the operation on Thursday, said the illegal refining site was discovered during the continuation of the city cleaning exercise.

 

According to him, about three to four plot of lands designated for commercial purposes have been converted to an area where oil and diesel are being adulterated and circulated to other parts of the city.

 

Galadima explained that the city sanitation task force will look into the provision of the law and make necessary recommendations to the FCT Administration for further actions on the plots used for the activity.

 

He said there was no arrest but the items used in carrying out the illegal refining have been impounded.

 

Galadima said, “During the continuation of our city sanitation exercise in Mabushi opposite Mobile filling station on Ahmadu way, we discovered an illegal refining site where oil and diesel are being adulterated, we have done the needful by moving the items to Nigerian Security and Civil Defence Corps.

 

“From what we have seen so far, about three or four pilot of lands designated for commercial purposes have been converted to unapproved activities, which we believe the owners are fully aware, there will be consequences.

 

“We are going to look at the provision of the law and make necessary recommendations to the FCT Administration”

 

He said the administration will continue to go tough on activities being carried out without government approval,  especially revocation of the titles.

 

Collaborating, Head, operations FCT Directorate of Road Traffic Service (DRTS), Deborah Osho said the city management team during the exercise also discovered that most of the areas in the Nation’s capital have been converted to illegal car mart and motor parks.

 

She disclosed that fifteen vehicles have so far been impounded since the operation commenced about two days.

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News and Report

Central Bank To Freeze Accounts Without BVN, NIN From April 2024

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1 day ago

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December 2, 2023

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The Central Bank of Nigeria (CBN) said on Friday that it will freeze accounts without a Bank Verification Number (BVN) or National Identification Number (NIN) from April 2024.

This is according to a Friday circular by the apex bank which said a BVN or NIN verification will be “conducted shortly”.

It also said all BVN or NIN attached to accounts/wallets must be electronically revalidated by January 31, 2024, according to the circular by the CBN Director of Payments System Management Department Chibuzo Efobi, and the Director of Financial Policy and Regulation Department Haruna Mustapha.

More details later….

 

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News and Report

Adebayo Alli: Guinness Nigeria gets new Managing Director, Its first Nigerian CEO since 2015 …..

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2 days ago

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December 1, 2023

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Guinness Nigeria has announced the appointment of Mr Adebayo Alli as its new Managing Director, its first Nigerian MD since 2015.

The appointment comes after John Musunga, the now erstwhile MD of Guinness Nigeria moved to become Diageo Africa’s Managing Director for Southern, West, and Central Africa.

The announcement was given after the company’s board meeting held on Monday, November 27, 2023.

According to the corporate filing on NGX’s website signed by the Company Secretary, Abidemi Ademola, Adebayo Alli would resume his new role within the company on January 1, 2024.

Profile of Adebayo Alli …..

Adebayo Alli, a mechanical engineer by training, holds a B.Sc. in Mechanical Engineering from the University of Ibadan and an MSc in Advanced Process Engineering from Loughborough University, UK.

He joined Diageo, owner of Guinness Nigeria in 2005 as a Packaging Operations Support Manager. Since then, he has gone on to work as project lead for a business transformation project in Meta Abo Brewery Limited, Ethiopia, another of Diageo Africa’s businesses. In 2014, he became a plant manager at the Meta Abo Brewery, and in 2015, Supply Chain Director.

Upon his return to Nigeria in 2017, he assumed the role of Operations Director at Guinness Nigeria before shifting his focus towards general management, venturing into multiple senior commercial sales positions within Guinness Nigeria PLC.

His trajectory saw a brief tenure between 2019 and 2020 as the Director for IPS, Reserve & Modern Trade. Subsequently, in 2020, Bayo ascended to the role of Commercial Director at Guinness Nigeria.

What you should know….

Guinness Nigeria’s last Nigerian MD was Seni Adetu who served between 2012 and 2015. Since him, John O’Kefee an Irish man became the MD, followed by Peter Ndegwa, a Kenyan, Baker Magunda, another Kenyan, then John Musunga, also another Kenyan.

Guinness Nigeria Plc is majorly owned by Diageo Plc with a 58% stake. In the past, Diageo’s only footprint in Nigeria was through Guinness Nigeria and the Managing Director of Guinness Nigeria also doubled as the head of the Diageo brand in the country.

However, after Diageo announced a discontinuation of its import deal with Guinness Nigeria, which meant Guinness Nigeria would no longer import Johnnie Walker and Baileys into Nigeria, it was also announced that Diageo was creating a new “wholly owned spirits-focused business” to manage the importation and distribution of those premium spirits brand in West and Central Africa. Presumably, John Musunga is resuming to head this new business.

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