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CONSUMERS AND E-PAYMENT PLATFORMS

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8 years ago

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CONSUMERS AND E-PAYMENT PLATFORMS

Consumers are becoming dynamic and sophisticated. They are loyal to brands that meet their needs. Consumers want any brands that align with their aspirations and lifestyle. This is one major reason consumers opt for services or products that offer them ease, convenience and comfort.
The consumer culture is rapidly changing globally and this explains why brands identify key gaps in the lives of consumers and bridge such. Consumers are also adapting to changes and embracing the realities in the marketplace.
In a bid to engage consumers and ensure that they embrace e-payment platforms, the Nigerian Interbank Settlement Scheme (NIBSS) in conjunction with banks commenced an awareness campaign to enlighten Nigerians on the benefits of e-payment platforms. The essence of the campaign is to set an agenda to ensure that Nigerians embrace e-payment platforms for all their business transactions. This is one area where consumers need to adopt a new lifestyle by using e payment options as against paying cash for such transactions.
Consumers across the globe prefer to transact business with convenience and safety. They chose the most preferred options that eliminate bottlenecks while making purchase. It is also this globally accepted procedure that is being championed to make Nigerians see the benefit through adoption and usage of e-payment platforms. A unique selling proposition of the e -payment platform is convenience. This is intended to fit into the lifestyle of consumers as they demand for POS and instant payment platforms when shopping for their preferred brands or patronizing a service.
Though Nigerians have been used for the carrying cash, the campaign is to sensitize consumers to adopt measures the will guarantee their safety and convenience. The e-payment platforms point of sales (POS) and instant payment platforms have benefits of convenience; safety and receipt of instant value to enable people make payments for their transactions using any of their devices such as ATM cards, mobile phones, laptops, desktop, notebooks, i-pads among others.
With the digital age and mobile communications consumers do not have choice than to embrace such e-payment platforms. These platforms are forms of service that are also highly convenient, safe and efficient and with improved infrastructure. The improved efficiency of the e-payment platforms enhances greater penetration and accessibility to financial services. this is one significant advantage that is being leveraged for the e-payment options.
For NIBSS to commence a campaign on the e-payment options is a welcome development. It is a veritable avenue to re-orientate Nigerians to embrace a new payment culture.
The campaign will definitely communicate the language of Nigerians for paradigm shift. It is one that will remould the perception of the Nigerian consumers.
The importance of consumer engagement cannot be ruled out as insights should be generated to drive the campaign process. Insights need to be generated through from consumers to gauge their perception about e payment platforms and how such platforms can work for the consumers. This will serve as a feedback mechanism for consumers to evaluate the options and proffer solutions to address any challenge.
The one-on-one contact marketing approach is also a potent strategy to touch base with Nigerian consumers. This will offer useful hints and information from consumers that will ensure the success of the campaign.
It is expected that consumers will make e-payment options a lifestyle as they are constantly on the go. The reward scheme put in place in terms of incentives and discounts are integral parts of the consumer centric campaign. This is to further sustain the interest of consumers in using e-payment platforms for their business transactions.

By: Ayodeji Mayokun Ayopo

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State of Emergency in Rivers: Akpabio, Dickson in heated argument

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19 hours ago

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March 20, 2025

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The President of the Nigerian Senate, Godswill Obot Akpabio and Senator Seriake Dickson were, on Thursday, locked up in a heated argument over the provision of Senate Rules in the handling of debate on the State of Emergency in Rivers State.

As the Senate convened for plenary, Leader Michael Bamidele Opeyemi moved a motion for the Order Paper to be re-ordered to enable the Senate to handle the debate on the state of emergency before any other motion itemized for legislative action.

As Bamidele stood to point out the relevant order, Seriake Dickson\, representing Bayelsa Central Senatorial District and former governor of Bayelsa State raised a point of order, to which Akpabio was hesitant to oblige.

The angry Akpabio reminded Seriake Dickson in a witty manner, how he watched him on television saying he would not go the way of the Senate on the state of emergency in Rivers, even as Dickson insisted on getting the Senate President’s attention through a point of order.

Akpabio said: “Senator Seriake Dickson, let’s not argue, if we argue it won’t be good for any of us.

“We are all distinguished people, you were a former governor, I was a former governor. Please turn off your mic and sit down. I watched you on television. You said, whatever the Senate does, the Senate will never go with you.

“I said you said whatever the Senate does, the Senate will never have your vote.

“I don’t know but if you have already made up your mind to go on television when the Senate has not done anything or considered any issue, I am not arguing with you, but I say, please allow me to preside.

Replying to the Senate President, Seriake Dickson said: “Mr Senate President, you know we must have mutual respect for all our colleagues, and I do have regard for you, particularly, as our presiding officer and I think that should be reciprocal.”

Dickson said the point of order he raised was to draw the attention of Senators to the provision on the need to first break into a closed-door meeting.

The motion to close the door was immediately raised by the Senate Leader and seconded by the minority leader, Senator Abba Moro and the Senate went into a closed-door session.

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Death toll in Abuja CNG tanker explosion rises to eight

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19 hours ago

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March 20, 2025

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The Federal Capital Territory (FCT) Emergency Management Department has confirmed that the death toll from the Abuja truck explosion has risen to eight.

The accident, which occurred on Wednesday evening near Karu Bridge along the Abuja-Keffi Expressway, involved a Compressed Natural Gas (CNG)-laden truck and multiple vehicles.

Acting Director General of the FCT Emergency Management Department (FEMD), Abdulrahman Mohammed, provided the update on Thursday while addressing journalists at the scene.

Earlier, the FCT Police Command, through a statement signed by its spokesperson, SP Josephine Adeh, reported six fatalities and the destruction of 14 vehicles in the explosion. However, Mohammed clarified that among the initial six casualties, four were burned beyond recognition. Two additional victims, who were initially rescued, succumbed to their injuries on Thursday morning, bringing the total fatalities to eight.

“Five people were confirmed dead at the scene yesterday. One more passed away later, making six. Then this morning, after further checks, we discovered that two more had died, bringing the total to eight. Four of the victims from yesterday were burned beyond recognition,” he explained.

He also confirmed that 30 others were receiving medical treatment at various hospitals across the FCT. According to him, eight victims are being treated at Karu General Hospital, 10 at Customs Hospital, 11 at the National Hospital, and one at Aso Clinic.

Mohammed further stated that officials were checking other hospitals, including Asokoro Hospital, to verify if additional victims had been admitted.

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Sirajo Jaja, Bauchi accountant-general in EFCC custody for ‘N70bn fraud’

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19 hours ago

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March 20, 2025

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Sirajo Jaja, the accountant-general of Bauchi State is currently in the custody of the Economic and Financial Crimes Commission (EFCC) for alleged fraud.

Jaja, was arrested alongside one Aliyu Abubakar, an unlicensed bureau de change (BDC) operator, and Sunusi Ibrahim Sambo, a point of sale (PoS) operator.

The three individuals were apprehended in Abuja on Wednesday, with investigations pointing to a massive fraud involving the diversion of public funds and money laundering amounting to N70 billion.

EFCC spokesperson Dele Oyewale confirmed the arrests, and sources within the commission revealed that the investigation centers on the alleged movement of N59 billion, which was withdrawn from various bank accounts opened by Sirajo Jaja on behalf of the Bauchi State government.

The funds were allegedly funneled through Abubakar and Sambo, who made cash payments to political party agents and associates of Bauchi State Governor Bala Mohammed.

Additionally, Abubakar, who had previously jumped bail, was rearrested in connection with the case.

The EFCC is also looking into Governor Bala Mohammed’s involvement in the scandal.

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