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CONSUMERS AND E-PAYMENT PLATFORMS

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CONSUMERS AND E-PAYMENT PLATFORMS

Consumers are becoming dynamic and sophisticated. They are loyal to brands that meet their needs. Consumers want any brands that align with their aspirations and lifestyle. This is one major reason consumers opt for services or products that offer them ease, convenience and comfort.
The consumer culture is rapidly changing globally and this explains why brands identify key gaps in the lives of consumers and bridge such. Consumers are also adapting to changes and embracing the realities in the marketplace.
In a bid to engage consumers and ensure that they embrace e-payment platforms, the Nigerian Interbank Settlement Scheme (NIBSS) in conjunction with banks commenced an awareness campaign to enlighten Nigerians on the benefits of e-payment platforms. The essence of the campaign is to set an agenda to ensure that Nigerians embrace e-payment platforms for all their business transactions. This is one area where consumers need to adopt a new lifestyle by using e payment options as against paying cash for such transactions.
Consumers across the globe prefer to transact business with convenience and safety. They chose the most preferred options that eliminate bottlenecks while making purchase. It is also this globally accepted procedure that is being championed to make Nigerians see the benefit through adoption and usage of e-payment platforms. A unique selling proposition of the e -payment platform is convenience. This is intended to fit into the lifestyle of consumers as they demand for POS and instant payment platforms when shopping for their preferred brands or patronizing a service.
Though Nigerians have been used for the carrying cash, the campaign is to sensitize consumers to adopt measures the will guarantee their safety and convenience. The e-payment platforms point of sales (POS) and instant payment platforms have benefits of convenience; safety and receipt of instant value to enable people make payments for their transactions using any of their devices such as ATM cards, mobile phones, laptops, desktop, notebooks, i-pads among others.
With the digital age and mobile communications consumers do not have choice than to embrace such e-payment platforms. These platforms are forms of service that are also highly convenient, safe and efficient and with improved infrastructure. The improved efficiency of the e-payment platforms enhances greater penetration and accessibility to financial services. this is one significant advantage that is being leveraged for the e-payment options.
For NIBSS to commence a campaign on the e-payment options is a welcome development. It is a veritable avenue to re-orientate Nigerians to embrace a new payment culture.
The campaign will definitely communicate the language of Nigerians for paradigm shift. It is one that will remould the perception of the Nigerian consumers.
The importance of consumer engagement cannot be ruled out as insights should be generated to drive the campaign process. Insights need to be generated through from consumers to gauge their perception about e payment platforms and how such platforms can work for the consumers. This will serve as a feedback mechanism for consumers to evaluate the options and proffer solutions to address any challenge.
The one-on-one contact marketing approach is also a potent strategy to touch base with Nigerian consumers. This will offer useful hints and information from consumers that will ensure the success of the campaign.
It is expected that consumers will make e-payment options a lifestyle as they are constantly on the go. The reward scheme put in place in terms of incentives and discounts are integral parts of the consumer centric campaign. This is to further sustain the interest of consumers in using e-payment platforms for their business transactions.

By: Ayodeji Mayokun Ayopo

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Police Deploy More Personnel To Seaports In Lagos Over Nigerian Students, NANS’ Protest

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Following the ASUU strike that has kept university students across the nation at home for over seven months, NANS declared “Occupy The Airport” nationwide protest.

The Nigeria Police Force has announced that it has deployed personnel to adequately secure seaports across the nation following a threat by the National Association of Nigerian Students (NANS) to shut down commercial activities at the nation’s busiest seaports ¬¬¬¬¬¬- the Apapa and Tin-Can Island Ports in protest over the lingering strike by the Academic Staff Union of Universities (ASUU).
Following the ASUU strike that has kept university students across the nation at home for over seven months, NANS declared “Occupy The Airport” nationwide protest.
The aggrieved students who protested on Monday at the Murtala Muhammed International Airport also reportedly threatened to ground commercial activities at the Apapa and Tin-Can Island Ports in Lagos State.
Disclosing the security beef up to Daily Trust, the Commissioner of Police in charge of Western Port Authority Command, Jonathan Towuru, said security was tightened around the Western Ports to avoid any breakdown of law and order although the student body did not show up as threatened.
The commissioner said, “People went about their businesses while operations at the terminals went on seamlessly, without any hindrance. But if the students eventually turn up, we will engage them in discussions. I must say that they conducted themselves well on Monday at the airport even though you still saw police monitoring the protest.”

 

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Crime/Security/Safety

Evans The Billionaire Kidnapper Bags 21 Year Imprisonment

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Justice Oluwatoyin Taiwo of the Ikeja Special Offences Court on Monday sentenced kidnap kingpin, Chukwudumeme Onwuamadike, also known as Evans, and his co-defendant, Victor Aduba, to 21 years imprisonment for kidnapping one Sylvanus Hafia.

They were accused of conspiring and kidnapping Sylvanus Ahanonu Hafia at about 5:30 pm on June 23, 2014, at Kara Street, Amuwo Odofin in Lagos and were alleged to have captured and detained Hafia and demanded a ransom of $2m.

But they pleaded not guilty to the four charges.

The judge held that the sentence would serve as a deterrent to other aspiring kidnappers

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Poverty, Hunger in the Country, Okowa Blames APC

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…says Delta healthcare will curb medical tourism

Delta State Governor and Vice-Presidential Candidate of the Peoples Democratic Party (PDP), Ifeanyi Okowa, weekend, said that poor management of the nation’s economy by the ruling All Progressives Congress (APC) caused the rising hunger and poverty in the country.

He stated this at an empowerment programme for the people of Ika Federal Constituency at Boji-Boji Owa, Ika North Council by the member representing the constituency at the House of Representatives, Mr. Victor Nwokolo.

The governor, who commended Nwokolo for his gesture, described the event as “empowerment programme with a difference. He said Nigeria was troubled because people were hungry and out of job due to mismanagement of the nation’s economy.

He added that even students were having lots of challenges because their parents could not meet their needs owing to the level of poverty resulting from ineptitude of the APC-led Federal Government.

He, therefore, urged Nigerians to support the PDP, saying it was the only party with clear understanding of the nation’s challenges and had clear solution to rescue the nation.

Earlier, Nwokolo said his motive for the empowerment was to restore hope to the hopeless amid rising hunger and poverty in the land.

MEANWHILE, Okowa, also at the different forum, said the huge investment being made by his administration in the health sector was to improve healthcare delivery and reduce medical tourism in the country.

He disclosed this in an interview with journalists shortly after inspecting facilities at the Advanced Diagnostic Medical Centre and Mother and Child Hospital, Owa-Alero in Ika Council of the state.

He said the twin medical facilities would, on completion, reduce medical tourism as it would provide first-class medical services to people who would have sought medical treatment abroad.

“I am glad we have gotten to this stage. I had high hopes that by today, we would have inaugurated these projects.

“The equipment are fully on site and we are trying to get things fully sorted out and I am sure that in the next one month, it should be ready and opened to the public for use.

“The two projects are obviously very important. The Mother and Child, as it is so stated, is supposed to take care of every illness concerning our women and children,” he said.

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