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2015 Advertising spend: Print media attracts N23.7bn

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7 years ago

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The Nigerian print media attracted a total of N23.7 billion revenue from advertising in 2015; representing a drop of N2.1 billion compared to N25.8 billion it recorded in 2014.

This information is contained in the just-released 2015 Mediafacts, a key media resource for marketing professionals in West and Central Africa produced annually by mediaReach OMD, a specialist media company that provides media planning, buying, control and inventory management services.

According to Mediafacts, “Lagos accounted for almost 100% of media spend on print medium” last year. Also, quarterly analysis of the total print advertising expenditure, shows that though there is almost an equal dispersion of spend across the four quarters, there is a marginal skew in spend in the fourth quarter with a total value of N4.7 billion. The first, second and third quarters attracted advertising values of N5.7 billion, N6.0 billion and N7.3 billion; respectively.

The 2015 Mediafacts further revealed that the trend of the advertising expenditure over the past 10 years showed that the print media attracted the highest amount of revenue of N25.8 billion in 2014. The figure for last year was primarily driven by the personal paid, corporate, public service, banking and finance, educational imparting knowledge/skill, communication/ telecommunication, hotel & catering, motor vehicles, transport & travel, building, construction & agriculture, electrical & electronics.

The report also identified religion, paycard, insurance, shopping, broadcast, cable TV, furniture & furnishings, computer & secretariat, as well as generators and others as the top 20 product categories that contributed to the print media revenue during the year under review. The report stated: “Top 20 categories contribute 96% of the total print media revenue in 2015. Corporate communication ads contributed 19% while personal paid announcements accounted for the bulk (37%).”

According to the Report, the top 10 advertisers on print in 2015 include: sundry advertisers (other inform. Services) – N12.3 billion; the State Government – N2.3 billion; sundry advertisers (Services) – N1.1 billion; university & other higher institutions – N1.0 billion and sundry advertisers (capital goods & equip) – N0.6 billion. Others are: Guaranty Trust Bank (N0.5bn), Etisalat (N0.3bn), Globcom (N0.3bn), MTN (N0.3bn) and Zenith Bank (N0.3bn).

Mr. Tolu Ogunkoya, Managing Director/CEO of mediaReach OMD, said “Nigeria’s media is one of the most vibrant in Africa. State radio and TV have near-national coverage and operate at federal and regional levels. All 36 states run at least one radio network and a TV station. There are hundreds of radio stations and terrestrial TV networks, as well as cable and direct-to-home satellite offerings.”

According to him, television viewing in Nigeria is concentrated in urban areas. “There are more than 100 national and local press titles, some of them are state-owned. They include well-respected dailies, tabloids and publications which champion ethnic interests. By 2014, 70.3 million Nigerians were online (Internetworldstats.com). Mobile phones are commonly used to access the web. Most Internet users are young, educated and urban”, he stated.

Ogunkoya noted that Nigeria’s economy is the largest in Africa while its manufacturing sector is the third largest on the continent producing a large proportion of goods and services for the West African sub region.
His words: “The Nigerian environment which is characterised with many investment opportunities seems to be the most attractive for foreign investors because of its liberal economic climate due to the following reasons:

The economy has been liberalised for full open market
100% foreign participation is now allowed in all sectors
Privatisation programmes and industrial development encouraged
Profit repatriation allowed
All laws that inhibit full functioning of a deregulated, free enterprise and market driven economy were removed from stature books.”

Following the April 2014 statistical “rebasing” exercise, he stated, Nigeria has emerged as Africa’s largest economy, with 2015 GDP estimated at US$1.1 trillion. Ogunkoya said: “Oil has been a dominant source of income and government revenues since the 1970s. Following the 2008-2009 global financial crises, the banking sector was effectively recapitalised and regulation enhanced. Nigeria’s economic growth over the last five years has been driven by growth in agriculture, telecommunications and services.”

He said: “the report gives in-depth coverage of Nigeria and Ghana’s media markets. Media practitioners in the West and Central African regions, and companies making inroads into the markets in these regions would find this publication useful”.

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JUST IN: Tinubu returns to Abuja after France, South Africa trips

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4 hours ago

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December 4, 2024

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President Bola Tinubu has returned to Abuja from his visit to France and South Africa.

The Airbus A330 which conveyed Tinubu, arrived at the Presidential Wing of the Nnamdi Azikiwe International Airport, Abuja, at 9.10pm.

This concludes his 33rd foreign trip since assuming office 18 months ago.

Tinubu was in France from November 27 to December 1, 2024, for a three-day state visit on the invitation of his French counterpart, Emmanuel Macron.

At the Palais des Elysée in Paris, Tinubu and Macron signed two agreements to ensure a partnership on developing critical infrastructure and the long-term sustenance of agriculture and food security.

They also witnessed the signing of the agreement by the United Bank for Africa Group Chairman Tony Elumelu and Mr. Antoine Armand, the French Minister of Economy, Finance and Industry for the bank to commence operations in Paris.

Zenith Bank also inaugurated its services in the country during the visit.

On Monday, December 2, Tinubu departed France for South Africa.

He, alongside President Cyril Ramaphosa, co-chaired the 11th Bi-National Commission between Nigeria and South Africa in Cape Town.

At the opening of the event, on Tuesday, the President argued that Nigeria and South Africa share a collective destiny to collaborate for the good of the African continent.

Therefore, he said both countries must intensify cooperation across various sectors, warning that the implementation, not the mere signing of MoUs, constitutes the success of the partnership.

He also sought South Africa’s support to ensure Nigeria’s membership in the G20 nations, a premier international forum for economic cooperation, bringing together the world’s major advanced and emerging economies.

In response, Ramaphosa announced that South Africa will “keenly” support the bid of Nigeria, “a valued sister country,” to become a member of the G20 club of the world’s major economies.

Ramaphosa said other key African countries should also be admitted to the club “so that we can raise the voice from Africa, the neglected continent for the longest time.”

He noted that South Africa had been the lone voice for Africa in the G20 before the admission of the African Union last year after his country had lobbied for it to become a member.

Nigeria and South Africa also operationalised the Joint Ministerial Advisory Council on Industry, Trade and Investment to enhance economic cooperation between the two leading African economies.

Tinubu was received at the airport by the Minister of the Federal Capital Territory, Nyesom Wike, and the Secretary to the Government of the Federation, George Akume, among other senior government officials.

So far, the president has logged 139 days abroad, visited 17 countries, and accumulated about 304 flight hours.

Countries visited include Paris, France (five times); Malabo, Equatorial Guinea; London, the United Kingdom (four times); Bissau, Guinea-Bissau (twice); Rio de Janeiro, Brazil; Nairobi, Kenya; Porto Norvo, Benin Republic; The Hague, Netherlands; Pretoria and Cape Town, South Africa; Accra, Ghana; New Delhi, India; Abu Dhabi and Dubai in the United Arab Emirates; New York, the United States of America; Riyadh, Saudi Arabia (twice); Berlin, Germany; Addis Ababa, Ethiopia; Dakar, Senegal and Doha, Qatar.

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Federal Government Is Not Investigating Air Peace – FCCPC

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8 hours ago

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December 4, 2024

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The Federal Competition and Consumer Protection Commission, FCCPC says its invitation to Air Peace is simply for an inquiry to understand its price methodology and respond to consumers complaints.
The Director, Surveillance and Investigation, Mrs. Boladale Adeyinka said neither the airline nor the chairman, Dr. Allen Onyema is under any investigation, but that the Commission invited Air Peace based on complaints from customers for the airline to educate them on its price methodology.
“Thank you so much for honouring our invite in person. We have gained more insight into your operations. Just again to reiterate that it is not an investigation, it is an enquiry to understand and again, find out based on consumer complaints.”
Adeyinka, who stated this on Tuesday in Abuja when the chairman of Air Peace, Dr. Allen Onyema led some members of his team to honour the invite extended to the airline, commended Air Peace for the insights made on its operations.
“Thank you also for bringing your expertise and insights to the industry, it is a good one for us, it is a good one for Nigerian consumers. This is our own, we are happy that you are doing well because if the consumers are saying that this is our aircraft, it means that ownership has moved from you to every Nigerian.”
She noted that the Commission exists for the good of businesses, customers and the operators, stressing that business stability and sustainability are core to their mandate. “We will review the situation and intervene where we can, not just for Air Peace customers but generally for all air passengers and other consumers of aviation services,” adding that this is part of the Commission’s efforts at bringing competitiveness in the market.
The FCCPC director also commended Dr. Onyema for his love for the country and philanthropic spirit and advised him not to let anything deter him from his services to humanity.
Earlier the Chairman of Air Peace, Dr. Onyema explained that fare pricing in the aviation sector is a global thing but lamented that the fare regime in Nigeria is not commensurate to the cost of putting an aircraft in the air, thus the reason why airlines frequently go under in Nigeria.
Dr Onyema argued that the choice before Nigerians going forward would be flying safe and sustainability of the airlines, which requires proper pricing based on global standards or watch the airlines go under due to poor pricing. “We need flight safety in Nigeria. For us at Air Peace, safety is a pre-condition rather than just a priority.”
He pointed out that the cost of flying anywhere in the world is priced at between $250 to $300 for an hour and in some cases even as high as $540, adding that this is what could pass for fair pricing, which Air Peace does not follow because of the low purchasing power of Nigerians.
Dr Onyema argued that the addictive nature of aviation business and patriotism have kept him in the business, stressing that if Air Peace is to factor the numerous charges involved in its operational cost, not many Nigerians would afford to fly.
He stated that the high cost of interest on loans from banks ranging from 33 to 35 percent, high insurance cost put at about $12m annually, an amount which could insure about eight aircraft abroad, volatility in the cost of aviation fuel, other sundry charges and replacement of parts, which are all sourced in dollars, make prices of tickets very high.
The Chairman of Air Peace also pointed out that it costs about $4,000 for landing per hour for an airbus plane, just as there is a cost for engine flight circle per hour, stressing that these costs if factored into operating cost will deny a number of Nigerians the opportunity of flying.
“What happens abroad is far better but here, it is a different ball game. When you calculate all these costs, you will find out that when you fill your plane with passengers, you will still have not broken even, though 70% is given as the breakeven point because the fares are not just right.”
He further highlighted that in other climes the cost of operations accounts for 40 percent component of the business but regretted that the case is different in Nigeria as the cost is much higher even up to 70 percent.
Dr Onyema noted that he has served Nigeria well at critical times in helping to protect the image of the country during COVID-19, and other times when some Nigerians were stranded abroad at no cost to the nation, stressing that nothing will kill the patriotic spirit in him.

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Just In: Nigerian Activist, Dele Farotimi Sent To Prison 24 Hours After Arrest..

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15 hours ago

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December 4, 2024

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Popular human right activist, Dele Farotimi has been sent to prison following his arrest yesterday in Lagos.

 

Farotimi was arrested in Lagos and whisked to Ekiti state for an allegation of defamation following a petition written against him by Aare Afe Babalola, SAN.

 

 

Aare Afe Babalola had accused Dele Farotimi of defaming him in a video he shared about corruption in the judiciary.

 

While giving update about the issue on Twitter, Omoyele Sowore confirmed that Dele Farotimi has been sent to prison.

 

“The Nigerian justice system is whack, as expected @DeleFarotimi has been hurriedly prosecuted and sent to prison after being denied bail by a judge in Ado Ekiti pre-arranged to do the same.

 

 

According to Sowore, “The Nigerian Police, Chief Afe Babalola SAN, and the judicial officers had it all planned out even before they sent the goons from Ekiti state command RRS (formerly SARS) to abduct him. The case adjourned till December 10, 2024. #RevolutionNow, I mean it. Nigeria is overdue for a REVOLUTION! “

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