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SOCIETY WOMAN, HAJIA FATIMA BELLO TAKES ASO OKE BUSINESS TO THE NEXT LEVEL

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BY SINMILOLUWA FADOJU

JumrashAso-Oke is a name that is synonymous with class and elegance, and this is the reason why their throng of clients has stayed loyal to the brand all these years. The very thriving business which is owned by Hajia Fatima Bello, is a third generation business which started with her grandmother, passed onto her mother and now Hajia Fatima and her sister inherited and run the AsoOke business.
Needless to say that Hajia Fatima being a young and creative person introduced a lot of new concepts such as customizing and stoning the AsoOke, designing lace, voile lace, sequins, crystals, Ankara motifs, silk Ankara, men and women Senegalese, men’s outfits etc. They also do blings on AsoOke, Ankara, t-shirts, laces, glasses, silk and chiffon, plus bridal accessories.
The boom in the AsoOke business which necessitated the brand having two outlets, inOgba Lagos and Isheri Road, Ogba beside County Hospital also in Lagos, has also seen the Jumrash Store opening a lekki branch. The JumrashLekki outlet is located at Nelle Mall, along Admiralty Way, Lekki Phase 1.
The very beautiful Hajia Fatima has created and set the trend in the AsoOke business, and this has kept her ahead of competitors in the business because one can easily find various varieties of fashion pieces and accessories at the Jumrash outlets.
However, despite the quality of aso.Oke and services available at Jumrash, the fabrics, outfits and asoOke are very affordable as they cater for all classes, lower, middle and upper classes. Yes one can get asoOke for 7-15,000 and a bridal asoOke from 150,000 upwards.
Hajia Fatima aka Jumrash who styles many celebrity women and socialites and also consults for some First Ladies across Nigeria says that her good jobs have given her many referrals even to places she didn’t expect to get clients from. However she also says that their ability to infuse their ideas to the clients thus giving them many options has been one of the strengths.
“Since taking over the brand 12 years ago, we have tried to stand out by customizing our designs and our designs come out well on both the soft and the hard asoOke.  Secondly, our ideas are usually very different and creative and our clients buy into it once we share it with them and note that each client has a different concept, so our concepts are not replicated”.
She also explained that the difference between now that she is running the business from when her mom was in charge is just that her mom worked with the old style of asoOke, while she modernized it with her creativity.
“We are from Ibira tribe in Kogi state and asoOke is our major occupation, so my mom and grandmother was only working with that style, but when I came on board I introduced beading and stoning to the asoOke and it was widely accepted” she explained further. To Hajia Fatima nothing much has changed in the AsoOke trend as the hard and soft AsoOke which is available now has always been what is available, only those preferences differ. A case study is the Yoruba’s who like hard asoOke while the northerners prefer soft AsoOke.
Hajia Fatima is a very satisfied business woman who has put in time and effort and is reaping the rewards today, however it was not always this rosy for her as she has experienced some pains in the past, like the death of her two children jumai and rasheed through an accident and she chose to honour their memories by naming her business after them, that is how the name Jumrash came to be.

Society

ELEGUSHI…14 YEARS ON, UNSCATHED, UNSULLIED, UNDAUNTED

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It seemed just like yesterday when he was crowned as the 21st Elegushi and the second to wear a beaded crown. But that was back in 2010; some 14 years ago! Unbeknownst to the kingmakers and council of chiefs of the Ikate-Elegushi kingdom, they were only fulfilling a divine assignment; choosing the son, who was just 34 years old, to step into the legendary shoes of his late father. They didn’t envisage that they were crowning not just a prince that is steeped in the rich pedigree of his forebears, but also a benevolent and visionary leader who would rewrite the story of the coastal community.

In a society often plagued by turmoil and uncertainty, Oba Saheed Ademola Elegushi, Kusenla the third, has stood unwaveringly for 14 years, unscathed and untainted by the ebbs and flows of time and power. With a deep sense of duty and dedication to his community, Oba Elegushi embarked on a journey of innovation, inclusivity, and transformation. His reign, marked by stability, progress, and integrity, serves as a beacon of hope and inspiration for his subjects and an observant nation.

Under Oba Elegushi’s leadership, the Ikate-Elegushi kingdom has experienced unprecedented progress, prosperity, and development across various sectors. From infrastructure, and education, to healthcare and commerce, the kingdom has undergone a remarkable transformation, becoming a hub of tourism and investment opportunities in Lagos State.

One of Oba Elegushi’s key priorities has been the empowerment and development of the youth in his domain. Recognising the potential of young people as the kingdom’s future, he has implemented numerous initiatives to support their education, skills development, and entrepreneurship. Through scholarships, vocational training programs, and youth empowerment schemes, Oba Elegushi has enabled countless young people to realize their full potential and contribute to the growth of their community.

Despite the pressure, challenges, and obstacles that pockmark kingship and public office, Oba Elegushi remains undaunted, leading with integrity and humility while inspiring a new generation of leaders to follow in his footsteps and shaping a legacy that will endure for a long time.

In an era plagued by fake news and divisive characters, Oba Elegushi’s ability to unite and inspire serves as a powerful reminder of the potential for positive change when guided by the principles of integrity and compassion. His eventful reign so far is a testament to the enduring power of leadership rooted in service, selflessness, and a deep commitment to the common good.

As we reflect on his 14 years of steadfast and storied leadership, it is clear that Oba Saheed Elegushi’s impact goes far beyond the borders of his kingdom. His unwavering commitment to peace, development, and national cooperation has positioned him as a respected statesman, advocating for development and championing causes that promote unity and inclusivity.

Thus, as a grateful and gracious people, we can only show our appreciation by carrying forward his vision of a more just, peaceful, and prosperous society.

May his sterling examples continue to inspire us to strive for excellence, to embrace integrity, and to always seek the greater good in all we do.

May your reign continue to be peaceful and prosperous, Your Majesty.

 

 

Temitope Oyefeso is Special Assistant, Public Affairs, to His Majesty

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Society

How Four-Year-Old Boy Died During Feeding In Former Presidential Aide, Senator Joy Emodi’s Abuja School

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A four-year-old pupil, identified as Miguel Ovoke, has reportedly died at BrickHall School in Abuja during feeding hours.

We learnt that the school located at Cadastral Zone B11, Kaura in Abuja, is owned by Senator Joy Emodi, who was a member of the 5th and 6th Senate before serving as Special Adviser to President Goodluck Jonathan on National Assembly Matters.

She is the founder and Chairman of the school, we learnt.

During her time in the Senate, she was appointed Chairman of the Senate Committee on Education.

It was learnt that Ovoke who died on Wednesday.

According to the death certificate of the pupil dated April 24, 2024, issued by Excel Specialist Hospital, Abuja, which was sighted by The PUNCH, Ovoke was brought to the hospital by his teachers around 11 am in an unconscious state.

The medical report, signed by Dr. Akinwande Ajayi, on behalf of the medical director, indicated that he was brought in, “on account of aspiration on meat while feeding at school.”

Upon examination, the medical team found that the boy’s pupils were fixed and dilated, with a nonreactive response to light.

His peripheral pulses were said to be “impalpable, blood pressure was unrecordable, and there was no cardiopulmonary activity or respiratory excursions, silent chest.”

Efforts made by the hospital to resuscitate him failed.

When contacted, Josephine Adeh, the FCT Police Command Public Relations Officer told SaharaReporters that she had not been briefed about the incident.

“I have not been briefed about the incident, I will get back to you when I have anything on the matter,” she said.

Sahara Reporters!

 

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An Icon of Service: NATCOM boss, Otunba Adejare Adegbenro’s Leadership Legacy

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In the intricate mosaic of Nigeria’s societal fabric, Otunba Adejare Adegbenro stands as a beacon of commitment, resilience, and service.

 

Born on March 6th, 1973, in Lagos, he draws from a lineage steeped in political legacy, being the grandson of the late Premier of Western Region, Alhaji Daudu Sooroye Adegbenro. Raised in a family that values service to the community, Otunba Adegbenro has carved his path as a distinguished figure in Nigerian society.

 

The culmination of his familial heritage and dedication to community service was marked by his installation as the first Otunba Laje of Owu Kingdom in Ogun State, Southwest Nigeria.

 

This historic event, which took place on January 20th, 2018, under the auspices of His Royal Majesty Oba Olusanya Dosunmu II, traditional ruler of Owu kingdom, reinforced Otunba Adegbenro’s deep-rooted ties to his cultural heritage and commitment to uplifting his people.

 

Beyond his traditional titles, his influence extends globally, with his appointment as High Commissioner by the International Human Rights Commission (IHRC), where he spearheads foreign special missions aimed at preventing illegal migration and human trafficking. This appointment is a testament of his reputation as a renowned security expert and industrialist, whose expertise transcends national borders.

 

In his role as the acting Director-General of the National Commission against the Proliferation of Arms, Light Weapons, and Pipeline Vandalism (NATCOM), Otunba Adegbenro has demonstrated a steadfast commitment to combating threats to national security. His vast experience in security consultancy and supply of security gadgets has positioned him as a pivotal figure in Nigeria’s security landscape.

 

However, Otunba Laje of Owu Kingdom’s contributions extend beyond the realm of security.

 

Through his foundation, the Otunba Adejare Adegbenro Foundation (OAAF), he channels his resources towards uplifting the less privileged in society. With initiatives ranging from the provision of boreholes to communities lacking access to clean water, to scholarships for deserving students, he exemplifies the spirit of philanthropy and communal solidarity.

 

Reflecting on his journey, Otunba Adegbenro once acknowledged the challenges he has faced, from navigating the complexities of entrepreneurship to confronting societal stereotypes.

 

Yet, through it all, he remains resolute in his commitment to service and upliftment. His philosophy, rooted in faith and compassion, drives him to make a tangible difference in the lives of others, regardless of obstacles encountered along the way.

 

Otunba Adejare Adegbenro stands as a testament to the power of leadership, resilience, and unwavering dedication to the common good. In him, Nigerians find not only a visionary leader but a compassionate steward of progress, whose impact reverberates far beyond the shores of his homeland.

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