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SOCIETY WOMAN, HAJIA FATIMA BELLO TAKES ASO OKE BUSINESS TO THE NEXT LEVEL

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BY SINMILOLUWA FADOJU

JumrashAso-Oke is a name that is synonymous with class and elegance, and this is the reason why their throng of clients has stayed loyal to the brand all these years. The very thriving business which is owned by Hajia Fatima Bello, is a third generation business which started with her grandmother, passed onto her mother and now Hajia Fatima and her sister inherited and run the AsoOke business.
Needless to say that Hajia Fatima being a young and creative person introduced a lot of new concepts such as customizing and stoning the AsoOke, designing lace, voile lace, sequins, crystals, Ankara motifs, silk Ankara, men and women Senegalese, men’s outfits etc. They also do blings on AsoOke, Ankara, t-shirts, laces, glasses, silk and chiffon, plus bridal accessories.
The boom in the AsoOke business which necessitated the brand having two outlets, inOgba Lagos and Isheri Road, Ogba beside County Hospital also in Lagos, has also seen the Jumrash Store opening a lekki branch. The JumrashLekki outlet is located at Nelle Mall, along Admiralty Way, Lekki Phase 1.
The very beautiful Hajia Fatima has created and set the trend in the AsoOke business, and this has kept her ahead of competitors in the business because one can easily find various varieties of fashion pieces and accessories at the Jumrash outlets.
However, despite the quality of aso.Oke and services available at Jumrash, the fabrics, outfits and asoOke are very affordable as they cater for all classes, lower, middle and upper classes. Yes one can get asoOke for 7-15,000 and a bridal asoOke from 150,000 upwards.
Hajia Fatima aka Jumrash who styles many celebrity women and socialites and also consults for some First Ladies across Nigeria says that her good jobs have given her many referrals even to places she didn’t expect to get clients from. However she also says that their ability to infuse their ideas to the clients thus giving them many options has been one of the strengths.
“Since taking over the brand 12 years ago, we have tried to stand out by customizing our designs and our designs come out well on both the soft and the hard asoOke.  Secondly, our ideas are usually very different and creative and our clients buy into it once we share it with them and note that each client has a different concept, so our concepts are not replicated”.
She also explained that the difference between now that she is running the business from when her mom was in charge is just that her mom worked with the old style of asoOke, while she modernized it with her creativity.
“We are from Ibira tribe in Kogi state and asoOke is our major occupation, so my mom and grandmother was only working with that style, but when I came on board I introduced beading and stoning to the asoOke and it was widely accepted” she explained further. To Hajia Fatima nothing much has changed in the AsoOke trend as the hard and soft AsoOke which is available now has always been what is available, only those preferences differ. A case study is the Yoruba’s who like hard asoOke while the northerners prefer soft AsoOke.
Hajia Fatima is a very satisfied business woman who has put in time and effort and is reaping the rewards today, however it was not always this rosy for her as she has experienced some pains in the past, like the death of her two children jumai and rasheed through an accident and she chose to honour their memories by naming her business after them, that is how the name Jumrash came to be.

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Olota, Oba Professor Adeyemi Obalanlege, visits rainstorm-affected areas in Sango-Otta

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In the wake of a destructive rainstorm that struck Otta and its environs on Sunday, April 21, 2024, His Majesty, Kabiyesi Olota, Oba Professor Adeyemi Abdukabir Obalanlege, has demonstrated exemplary leadership by conducting an on-the-spot assessment of the affected areas.

 

Residents of Sango Otta awoke to a scene of chaos and distress as fallen power poles littered the roads, creating hazardous conditions for motorists and pedestrians alike.

 

Recognizing the urgent need for assistance, the Olota wasted no time in mobilizing efforts to provide support and relief to the affected communities.

 

In a statement released by Afin Olota Ile Awori and signed by the Olota’s personal assistant, Prince Adeyemi Sulaimon Olusesi, His Majesty expressed deep concern over the plight of those whose properties and livelihoods were impacted by the storm.

 

Describing the situation as “worrisome and sad,” particularly in light of the prevailing economic challenges facing the nation, the Olota extended his heartfelt sympathies to all affected individuals and families.

 

Furthermore, the Olota urged the government to take immediate action to address the aftermath of the storm and prevent similar occurrences in the future.

 

Emphasizing the importance of swift intervention, His Majesty called upon relevant authorities to prioritize the restoration of essential services and infrastructure in the affected areas.

 

Acknowledging the efforts of security agencies, notably the Traffic Compliance and Enforcement Corps (TRACE), and other stakeholders who promptly responded to the crisis, the Olota expressed gratitude for their commitment to assisting the affected communities.

 

The referred monarch also offered prayers for divine intervention, invoking the mercy of Eledumare for those directly and indirectly impacted by the disaster.

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Build a fabulous, all-year round wardrobe without breaking the bank – By Kunle Bakare (KB)

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Let’s begin with Brioni today. And learn from the hugely successful Italian brand established in 1945 by two friends. The fashion house coveted by style cognoscenti has one of the most apt slogans we know: ‘to be one of a kind’.

 

‘To be one of a kind,’ unique and uncommon are the attributes of all human beings (when we deploy the traits that differentiate us, like our fingerprints prove).

 

And for style, those who constantly upgrade and elevate their duds and accessories acknowledge the importance of creating an exceptional, distinctive (but not flamboyant and loud) dress sense.

 

They fill their wardrobes with extraordinary winners that give them immeasurable pleasure. Their garments and all the pieces that elevate them heavenwards are objects of desire that amplify the best version of themselves.

 

So, to build a wardrobe that fits your personae, presents your best version, credits your account with regular dividends and high returns on investment is a meticulous and painstaking process. Forever appearing well-put-together—at work and at play, at home or out and about—demands a lot of smart thinking and action. Like the elongated shadow behind the luxury label Sofisticat, Mr Lanre Ogunlesi—whose role as a forerunner who cleared, toiled and paved the path legions are proud to prance on—constantly proclaims, ‘dressing well requires a lot of preparations.’

 

And here are some of the ways you can build a remarkable wardrobe without spending a fortune:

 

1. First, acknowledge and note the activities that are important to you.

a. How and where do you spend your week?

b. What’s the dress code at work?

c. How do your most successful partners, associates and colleagues dress?

d. How do you spend your evenings and weekends?

e. Which other activities dominate your calendar?

 

2. Priotise these activities.

Which engagements are crucial, that are important and improve your earnings (in the long run), dispense the greatest pleasure, boost your well-being and promote your mental health?

 

3. Analyse the one that takes up the most time.

Which engagement takes up the highest percentage of your time?

 

4. Now list the apparels that should populate the most engaging activities that improve your earnings and multiply your pleasure.

 

To build a special wardrobe demands enormous time, energy and resources. And the passion and will that surpass distraction and disappointment.

 

What you do—your profession and how you dress to earn your living—is paramount when you are building a wondrous wardrobe. The uniform of your occupation, the dress code permitted for your livelihood takes the prime spot. Since this engagement dominates your week (from five to six days), your wardrobe should be mostly filled with work clothes that should last for two weeks, at least—far more if your means permits—without repetition. If you master how to mix and match and coordinate, it’s possible to stretch the same items for many more days.

 

Also consider engagements that litter your evenings and weekends. The events you attend and places you worship, socialize and unwind. For these activities, start with a dozen ensembles, which you build gradually, and then expand later.

For these solemn moments, lively soirées and exciting shindigs you will require top notch attires that best represent who you are. More so, your worship ensembles—whatever faith you profess or conviction you cherish—should be the best you can afford in formal mode tilting to high elegance in consonance with what your leaders recommend.

 

For very special occasions, it might be best to make (get) new attires.

 

Before you begin assembling these togs, you should also:

 

*Decide where you want to perch on the style ladder: of course, towards the top of the Richter scale of elegance!

 

*Decide the style that warms your bosom, agrees with your persona and fits your pocket: from minimalist to the exuberantly joyful (without the gaudy factor)!

 

*Carefully pick tailors, designers and outlets that serve your style best. Take time to research and locate them in your town or farther afield.

 

Once you are clear about where you are going, do an audit of your current wardrobe and retain only items that fit your plans and aspirations. Discard everything else!

 

Choose clothes and accessories that work together (as interchangeable separates), complimentary colours and styles—and acquire heartwarming and exciting pieces for the wardrobe that will serve you for years.

 

Your wardrobe—to serve your objectives and take you far—should represent the slow fashion ethos. Classic, durable, ethically produced and sustainable fabrics in modes devoid of trends and what’s in vogue. And Brunello Cucinelli—the 70 year-old flag bearer of quiet luxury whose restoration efforts in Solomeo (Italy) is a ‘tribute to human dignity’—readily comes to mind.

 

Note: it takes time to build anything worthwhile (even if money was no object). Test what works unhurriedly, step by step and settle for what fits your future self. Upgrade as your knowledge increases and your pocket swells.

 

What’s more, you should take good care of your apparels. They will serve you better and longer. For example, don’t iron wool and delicate fabrics directly. Buy the most functional steam iron you can afford. You should also own a garment steamer. Don’t wear shoes two days in a row. Rotate! Stock shoe care products and use them.

 

Get a good, dependable and experienced dry cleaner and laundryman. Your clothes will thank you and serve you for years.

 

And don’t forget: dry clean your garments occasionally. The chemicals used in dry cleaning damage clothes. Instead, rotate, air, iron, steam, buff and polish your clothes and shoes— and keep them in breathable bags in cool spots.

 

You may also consider stylists or wardrobe consultants (they will save you time, energy and money eventually).

 

-Kunle Bakare for Omoluwabi by KB (19.04.2024)

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Boosting Health Access: Lasaco Assurance Supports NYSC Corps Members’ Health Mission”

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Insurance underwriter, Lasaco Assurance Plc, has donated health recovery items to support the Health Initiative Programme of the National Youth Service Corps members serving in the Ifako Ijaiye Local Government area of Lagos State.

A statement from the firm said that the donation was to boost health development in the country.

 

Some Corps members, under the aegis of Local Government Initiative, for their first quarter Health Initiative, embarked on a project to provide health services to rural dwellers, whose access to quality health services was limited due to poverty, ignorance and superstition.

 

Lasaco Assurance supported the corps members to reach the target audience and help them overcome their difficulties in accessing quality health.

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The company’s Head of Corporate Communications, Seye Smart, who represented the Head of Strategy, Research and Communications, Dayo Adetokun, at the presentation of the gift items to the corps members, emphasised the importance of exposing the citizens to quality health and safety as that would improve their capacity, make them function well and prolong their life expectancy.

 

A healthy citizen, she explained, would contribute meaningfully to the growth of society and be useful for the development of humanity.

Leader of the LGI team, Bose Ojimi, said the programme was the group’s modest contribution to the country’s quest for improved health and safety for Nigerians and hoped that other corporate organisations would follow in the footsteps of Lasaco Assurance to offer necessary assistance to the people.

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