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Promasidor Inspires Students on Career Guidance in Abuja

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In continuation of its career guidance workshop, Promasidor Nigeria Limited, makers of Cowbell Milk, Loya Milk, Onga and other dairy products, held the third edition of its career guidance workshop for secondary schools in the Federal Capital Territory, Abuja. Known as “PromasidorHarness Your Dream”, it is the company’s corporate social responsibility initiative to enhance students’ knowledge in making informed decisions on the right choice of career.

The Abuja edition which was held on Wednesday, May 9, 2018, at Junior Secondary School, Jabi, was organised for the Junior Secondary School (JSS) 3 students of the host school, and their colleagues from Junior Secondary School, Tudun-Wada and Junior Secondary School, Wuse, Zone 1.

In his remarks, the Chairman of the Universal Basic Education Board (UBEB), Abuja, Dr.Kabiru Ibrahim Matazu commended Promasidor for assisting the UBEB to achieve its set objectives through Harness Your Dream.

According to him, Promasidor’s career guidance initiative is in line with UBEB’s order that “Education For All is the Responsibility for All.”

Represented by Alhaji Usman Yahaya, Board Member 1 of UBEB, Abuja, the Board Chairman acknowledged that guidance is the key that unlocks the brain of a student in achieving good results while making the right career choice.

He said that through “Promasidor’s Harness Your Dream,” students would be able to know the steps and processes to take to attain their career objectives which would place them in leadership and entrepreneurial positions in future.

On her part, the Principal of Jabi Junior Secondary School, Mrs. Aisha Bello also applauded Promasidor’s resolve to enhance students’ perception in choosing the right profession, and said that the workshop is very crucial to students at the JSS3 level.

“Normally as a school, we organise career talk for our students, but this surpasses what we do because professionals in different fields were brought to interact with the students. This is really inspiring and would help the students to become relevant to themselves and the nation in future,” she affirmed.

Earlier, the Managing Director of Promasidor Nigeria Limited, Mr. Anders Einarsson had explained that Promasidor’s Harness Your Dream was initiated to guide students to choose careers that match their talents, skills and aspirations.

According to Einarsson, who was represented by the Head, Legal and Public Relations,Mr. Andrew Enahoro, the CSR strategy of the company focuses on Education, Health, Empowerment and Sports.

He explained that students at the JSS3 level were the main target because they would be faced with the task of choosing relevant subjects that would determine their future careers in the next academic session.

According to him, the success of past editions held in Lagos and Abeokuta, has prompted Promasidor to extend the laudable initiative to schools in Abuja and other parts of the country since the company serves the nutritional needs of people across the country.
He said youth unemployment is part of the problem experienced in the country and that they would have been more creative with less dependence for means of livelihood if some of them had been properly guided in making right career choices.

Promasidor Harness Your Dream was launched last November at Oregun Junior High School, Ikeja, Lagos with the second edition in Abeokuta in March, this year. Its primary objective of “Promasidor Harness Your Dreams” is to help public school students understand varieties of career options and guide them along their career paths with Promasidor staff members serving as resource persons.

It is to be held across the country with one edition per school term.

Promasidor Nigeria Limited, makers of Cowbell, Milk, Loya Milk, Onga, Top Tea and other quality brands, supports education and youth development, among other CSR interventions. For 20 years, it has been in partnership with other stakeholders to encourage and promote Mathematics among secondary school students through the popular Cowbellpedia Mathematics TV Quiz Show.

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Organiser unveils speakers, panelists for the 2024 Industry Summit

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The organiser of the Industry Summit, an annual gathering for professionals and experts in brand marketing, finance, sustainability, and entertainment, has announced the speakers for the fifth edition of the summit in Lagos.

 

 

 

The event themed: Sustainable Marketing for Growth would feature the marketing director of Nigerian Breweries Plc, Mr. Emmanuel Oriakhi as keynote speaker while the head of unit, sustainability at Access Bank, Mrs. Omobolanle Victor-Laniyan and manager brand, strategy & communications at Stanbic IBTC, Ms. Rita Akao would feature as guest speakers.

 

 

 

The summit, which is scheduled to hold on Friday, May 3rd, 2024 at the Marcelina’s Place Ikeja GRA, Lagos would feature some exhilarating panel sessions with some of the contemporary professionals in the Nigerian brand and marketing industry.

 

 

 

The panelists include; Ms. Chioma Mbanugo, Head of Marketing PZWILMAR, Mr. Abiodun Coker, Team Member Media, UBA, Mrs. Mabel Adeteye, Head, Brand & Marketing Communications, Wema Bank PLC, Mr. Kevin Olumese, Marketing Communications Specialist, and Mr. Adeola Kayode, Head, Brands & Creative Services, 9mobile Nigeria.

 

 

 

Others who have confirmed participation are Ms. Aisha Anaekwe, Head, Brands & Comms, Coronation Group, Mrs. Victoria N’dee Uwadoka, Public Relations, Public Affairs & Sustainability Lead, Nestle Nigeria Plc, Mr. Samson Adeoye, Public Relations Manager, Airtel Nigeria, Mrs. Oluwatosin Odiagbe, Marketing Manager, Simba Solar and Ms. Arinola Shobande, Head of Marketing, Showmax.

 

 

 

While Oriakhi would be speaking to the topic, ““New Age Marketing – Catalyzing Transformation Through Value Chain Innovation, Technology, Analytics & Sustainability”, Victor-Laniyan and Akao would present papers on the topics; “Aligning organizational objectives with sustainable marketing for the good of the people, society and business, and “Reimagining Sustainable Growth Through Green Marketing” respectively.

 

 

 

In the press statement signed by the Publisher of The Industry Newspaper/Convener of The Industry Summit/Awards (TIES), Mr. Goddie Ofose, he said that “The 5th edition of the Industry Summit is focusing on sustainable marketing, which is a purpose-driven practice that works to orientate businesses, brands and society towards a sustainable future, influencing appropriate awareness, aspiration, adoption and action across economic and sociocultural systems by taking necessary accountability for its impacts and opportunities.”

 

 

 

“In today’s ever-evolving world, debating whether to incorporate sustainability into business strategy is no longer an option. Considering a values-driven approach when developing business strategies can be vital to long-term success” he said.

 

 

 

Therefore, we have carefully selected these professionals and experts to deliberate on the subject matter, highlight challenges and proffer solutions where private and public sectors could take lessons from and improve upon whatever they have been doing,’ Ofose added.

 

 

 

The Industry Summit/Awards is a brainchild of The Industry Newspaper Limited, publishers of The Industry Newspaper (theindustry.ng) and 789marketing.ng.

 

 

 

The summit is designed to bring together industry leaders across the continent in all sectors in the quest to rev up conversations that will move the Nigeria business, economy and communication industry forward.

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IBEDC records 1,459 energy theft cases in January, February

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The Ibadan Electricity Distribution Company said it has recorded 1,459 cases of energy theft by its subscribers between January and February 2024.

This was disclosed in a press statement signed by the firm’s Chief Key Accounts Officer, Mr. Johnson Tinuoye, on Tuesday.

IBEDC added that it is actively pursuing investigations and legal actions against individuals and businesses involved in the theft in collaboration with the Federal Government Special Investigation and Prosecution Task Force on Electricity Offences.

Identifying the cases, IBEDC said they included various offences such as meter bypass and illegal meter tampering, which resulted in significant financial losses amounting to hundreds of millions of naira for the company.

The statement read, “We want to send a clear message to our customers that energy theft will not be tolerated. Our collaboration with the Federal Government Special Investigation and Prosecution Task Force on Electricity Offences underscores our commitment to ensuring a fair and just electricity distribution system.

“Energy theft not only undermines the integrity of our operations but also deprives IBEDC of the revenue necessary to provide quality services to our customers.”

Tinuoye emphasised that under the Electricity Act, energy theft is now recognised as a criminal offense, carrying severe penalties including imprisonment stressing, “In the Osun region, two individuals were apprehended for stealing energy through meter bypass and illegal connections. Their cases have been formally charged in court for prosecution.”

IBEDC further urged customers to refrain from engaging in any form of energy theft, emphasising that the consequences can be severe, as there is no room for negotiation with the SIPTEO Task Force team, which is actively patrolling and investigating instances of energy theft for prosecution.

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Copyright Breach: NCC Drags MTN, Others To Court Over Musician’s Works

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The Nigerian Copyright Commission (NCC) has filed criminal charges against MTN Nigeria Communications Ltd. and four others over alleged copyright infringement.

The charge with number FHC/ABJ/CR/111/2024 filed in the Abuja Division of the Federal High Court was obtained by journalists on Monday.

News Agency of Nigeria (NAN) reported that the four other defendants in the case include the chief executive officer of MTN Nigeria, Karl Toriola; Nkeakam Abhulimen, Fun Mobile Ltd.; and Yahaya Maibe.

In the three-count charge, NCC alleged that the defendants, between 2010 and 2017, “offered for sale, sold and traded for business’’, infringed the musical works of an artiste, Maleke Idowu Moye, without his consent and authorisation.

The commission alleged that the defendants used musical works and sound recordings of Mr Maleke with subsisting copyright as caller ringback tunes without the authorisation of the artiste.

The musician’s musical works and sound recordings allegedly infringed upon included 911, Minimini-wanawana, Stop Racism, Ewole, 911 instrumental, Radio, Low Waist, and No Bother.

The defendants were also alleged to have distributed the musical works to their subscribers without authorisation, thereby infringing on the rights of the artiste.

In the third count, the defendants were alleged to have in their possession, other than for their private or domestic use, the artiste’s musical works and sound recordings.

According to NCC, the alleged offences are contrary to and punishable under section 20 (2) (a) (b) and (c) of the Copyright Act, Cap. C28, Laws of the Federation of Nigeria, 2004.

The case has yet to be assigned to any judge, and no date has been fixed for the mention.

Meanwhile, no official statement has been released by any of the defendants as at the time of filing this report, while all efforts to get reactions from MTN by New Telegraph proved abortive.

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